The annual autumn Hokkaido product event, "The 34th Hokkaido Fair in Yoyogi ~ The Hokkai Esophagus" will be held at Yoyogi Park in Shibuya from October 3rd (Thurs) to 6th (Sun).

Unlike the trade fairs held in department store special events, this is the largest Hokkaido trade fair in Japan, held outdoors under the refreshing autumn sky. This year marks the 34th time it has been held. The venue will feature a large selection of popular Hokkaido gourmet foods, including fresh fish caught this fall, Hokkaido vegetables, and grilled meat dishes, such as Yubari City's "Kitakari Jumbo Potatoes with Butter and Shiokara (Yubari Akindoya)," Hakodate City's "Hokuto Style Matured Zangi (HOKUTO)," Rausu Town's "The Legendary Grilled Whole Ibaragai Crab Leg (Shiretoko Rausu Funaki Shoten)," Sapporo City's "Compare Hokkaido Beef Sushi (Kinshishi Butcher Shop)," Sapporo City's "Rich Scorched Butter Corn Miso (Sapporo Ramen Musashi)," Rishiri Town's "Rishiri Raw Sea Urchin Bowl (Rishiri Kaisen ~SHIEN~)," Muroran City's "Muroran Yakitori (Isehiro)," Ishikari City's "Ezo Venison Skewers (Bakauma-ya)," and Atsuma Town's "Salted Koro Jingisukan (Azuma Jingisukan Honpo)."

"Muroran Yakitori" will be opening for the first time this year

There will also be a wide selection of sweets such as "Sapporo Village Sweet Potato", "Double Fresh Melon Soft Serve Ice Cream" and "Fluffy Snow Strawberry", as well as alcoholic beverages such as Onuma Beer, Daisetsu Pilsner, Otaru Wine, Fresh Melon Sour, Potato Shochu, etc. This year, there will also be a booth selling Sapporo Black Label Draft Beer, so you can enjoy Hokkaido gourmet food with a draft beer in hand.

Hokkaido beef sushi

On the 3rd (Thurs) and 4th (Fri), all menu items will be sold for 1,000 yen as part of the "Weekday Special 1000" campaign. There will also be a special campaign where you can enjoy luxurious seafood dishes such as salmon roe and crab, as well as meat dishes such as Hokkaido beef and zangi rice bowls at a great price.

In addition to the gourmet food, the main stage will feature live performances by artists from Hokkaido, a talk show by former Nippon Ham Fighters player Kenji Sugiya, and a performance by a dance Yosakoi team. In addition, there will be an experience event to convey the charm of Shiraoi Town Upopoy, including a performance of traditional Ainu dance, an Ainu pattern embroidery experience, and trying on Ainu traditional costumes.

Why not enjoy seasonal Hokkaido cuisine and culture to your heart's content at Yoyogi Park in the fall?

Scene from last year's event

The 34th Hokkaido Fair in Yoyogi ~The Hokkaido Esophagus~
○Dates: Thursday, October 3rd, Friday, October 4th, Saturday, October 5th, Sunday, October 6th, 2024
○Time: 10:00-19:00 (rain or storm)
*Hokkaido Furusato Association area is open until 18:00. *Final day is open until 18:00.
○ Venue: Yoyogi Park, in front of the outdoor music hall
○Admission: Free ※Food and drink are charged
○Organizer: Hokkaido Fair in Yoyogi Executive Committee
○ official:https://www.hokkai-syokudo.jp/yoyogi/

Venue