Source: Peatix

Nippon Television "SENSORS" public recording talk event

"SENSORS X" vol.2
~Japan's new content strategy to conquer the world with "Music x Entertainment"~

Part 1: Music x TikTok
~New School Leaders/FRUITS ZIPPER: ASOBISYSTEM's digital strategy to create new generation buzz music~

Part 2: Music x Anime
~New horizons for tie-up songs seen in "Oshi no Ko" and "Chainsaw Man"~

This is a public recording event for the entertainment business program "SENSORS" currently airing on Nippon Television!
Date and time: Monday, June 24, 2024
・ Location: SHIBUYA QWS (Shibuya Q's) SHIBUYA SCRAMBLE SQUARE 15th floor
・Organizer: Nippon Television Network Corporation Co-organizer: SHIBUYA QWS

Please see below for event details.
Furthermore, when making a purchase, please be sure to carefully read the handling of personal information and other notes before applying.

◆What is SENSORS X?
"SENSORS" is a program that was broadcast from 2014 to 2019 with the concept of "detecting and spreading the sensibilities of a new era" and will be renewed in 2023, introducing the cutting edge of creative entertainment business.
Starting in 2024, we will be holding a publicly recorded event called "SENSORS X," with a set theme each time, in order to organically link events and broadcasting and not just disseminate information but also to co-create new value with the creators and innovators who will create the next generation.
The event will feature a talk session featuring leading figures in each theme field, and the session will be broadcast on "SENSORS" the following month.

◆Event Overview
The second theme is Japan's new content strategy to conquer the world with "Music x Entertainment."
Two sessions will be held on the theme of Music x Entertainment.

Part 1: Music x TikTok
~New School Leaders/FRUITS ZIPPER: ASOBISYSTEM's digital strategy to create new generation buzz music~
18:00-18:45 (scheduled)

In the first part, Yusuke Nakagawa, CEO of ASOBISYSTEM, which represents artists who have been hits in the social media era, such as New School Leaders and FRUITS ZIPPER, will take to the stage to talk about the nature of hits driven by social media such as TikTok.

Part 2: Music x Anime
~New horizons for tie-up songs seen in "Oshi no Ko" and "Chainsaw Man"~
19:10-19:55 (scheduled)

In the second part, we will invite guests Yohei Yashiro of Sony Music Entertainment, who is the producer of the YOASOBI project, Makoto Kimura, CEO of BLUE RIGHTS, Inc., who led the tie-up project with the anime "Chainsaw Man" as a director of MAPPA, and Atsuo Nakayama, an entertainment sociologist, researcher and policy advisor who is researching the overseas expansion of Japanese entertainment content, to explore the internationalization of J-POP through synergy with anime.

Part 3: After-party
20:00-21:00 (scheduled)
After the talk session, there will be an after-party for interaction with program staff and attendees.
We will also be providing light snacks and drinks, so please join us for an opportunity to expand your network.
*Light meals and soft drinks included
*Those who wish to participate in the social gathering will need to purchase an "Admission Ticket (Talk Session + Social Gathering)".
*Please note that speakers may not necessarily attend.

◆ Creating a place for "co-creation" where the sensibilities of the new era come together at "SENSORS" and "SHIBUYA QWS"
This event will be held in the Scramble Hall within Shibuya QWS, a co-creation facility located on the 15th floor SHIBUYA SCRAMBLE SQUARE, and is co-sponsored by SHIBUYA QWS.
SHIBUYA QWS is a co-creation facility where diverse people can come together and interact to generate ideas and new businesses that lead to social value. Since its opening in November 2019, QWS has offered unique programs and supported over 300 startups and projects that are challenging themselves to create new social value that does not yet exist in the world. Some startups and projects have already implemented their ideas in society and received funding from multiple angel investors and venture capitalists.

◆Schedule (planned)
17:30 Doors open
18:00 Part 1 Talk session
18:45 QWS Startup Presentation
19:10 Part 2 Talk session
20:00 Part 3: Social Gathering
21:00 End

◆Tickets
[Admission ticket (talk session only)] 1,000 yen (tax included)
*You can participate in both Part 1 and Part 2.

[Ticket (talk session + social gathering)] 3,000 yen (tax included)
*You can participate in Part 1, Part 2, and Part 3 (Social Gathering)
*The reception includes snacks and soft drinks.

◆Notes
-Seats are available on a first-come, first-served basis, so please apply early.
・This event is a public recording of the program "SENSORS." Photos and videos will be taken for the purpose of broadcasting, recording, and public relations. Please note. In addition, photos and videos taken may be posted on blogs by SENSORS, SHIBUYA QWS, speakers, etc.
・In addition, the event will be streamed on the official SENSORS YouTube channel at a later date, with some content omitted.
・Spectators are requested to refrain from recording or recording this event.
・We do not offer refunds or cancellations for tickets once they have been purchased. Minors must purchase tickets with the consent of a parent or legal guardian.
・Information regarding speakers and the program will be updated as changes or additional decisions are made.

Regarding the answers you provided, including personal information
The information will be used to inform you of upcoming events, etc., and to collect statistical data in a form that does not identify individuals, and will not be used for any other purposes. The personal information you provide will be managed in accordance with the personal information management regulations of Nippon Television Network Corporation and SHIBUYA SCRAMBLE SQUARE, Ltd., and will be disposed of in an appropriate manner after use.

Nippon Television: Handling of personal information, etc.
https://www.ntv.co.jp/pim/

SHIBUYA QWS Personal Information Handling
https://shibuya-qws.com/agreement

Speakers overview

Part 1: Music x TikTok
~New School Leaders/FRUITS ZIPPER: ASOBISYSTEM's digital strategy to create new generation buzz music~

Yusuke Nakagawa, President and CEO of Asobisystem Co., Ltd.
Born in Tokyo in 1981. In 2007, he founded Asobisystem, the company that Kyary Pamyu Pamyu and others belong to. He is the creator of the Aomojikei culture, and is based in Harajuku, promoting fashion, music, and lifestyle to the world. He is a member of the Cabinet Secretariat's "Cool Japan Public-Private Partnership Platform" and an advisory board member of the "Nighttime Economy Parliamentary League." He is also actively involved in developing new businesses.

Part 2: Music x Anime
~New horizons for tie-up songs seen in "Oshi no Ko" and "Chainsaw Man"~

Yohei Yashiro, Producer, Echoes, Sony Music Entertainment Inc.
Joined Sony Music Group in 2012. After working in the music distribution business, launched the novel posting site monogatary.com in 2017. In 2019, launched the YOASOBI project as part of the site's planning. Currently involved in various artist projects including YOASOBI, in 2024 participated in the launch of the company's new in-house label, Echoes.

Makoto Kimura, CEO of BLUE RIGHTS Inc.
After working on Fuji TV's late-night anime slot "Noitamina," he served as a producer and director at MAPPA.
In addition to being the anime producer for "Chainsaw Man," "Jujutsu Kaisen," and "Attack on Titan," he has also produced music planning and production for anime theme songs, exhibitions, real events, etc. Founded BLUE RIGHTS in April 2024.

Atsuo Nakayama, CEO of Re entertainment
Entertainment sociologist. While working as an entrepreneur (founder of Re entertainment, a management consulting firm specializing in entertainment) and an executive at venture companies (Plott, Fandom), he also serves as a researcher (PhD at Waseda, researcher at Keio and Ritsumeikan Universities), policy advisor (chief inspector of METI's Content IP Project, Cabinet Office Intellectual Property Strategy Committee member), and has made the overseas expansion of content his life's work. Previously, he worked at Recruit, DeNA, and Deloitte, before moving media mix IP projects in Canada and Singapore at Bandai Namco Studios and Bushiroad, where he was in charge of the overseas expansion of anime, games, and sports. His books include "Creator Wonderland," "The Complete History of the Entertainment Business," "Entertainment Masters," "Oshi Economy," and "The Genesis of the Otaku Economic Zone."

◆"SENSORS" Broadcast Summary
Program name: SENSORS
Broadcast date: Once every other month on Thursdays from 25:29
*This content will be broadcast on Thursday, July 18th from 25:29 (Kanto local)
Official HP:https://www.ntv.co.jp/sensors/
Official Program X:https://twitter.com/SENSORS_JP
Official YouTube channel:https://www.youtube.com/channel/UCnMhxWzgeEtQnMahpHmEgQg
Distribution details: Limited-time catch-up streaming available on Hulu/TVer after broadcast

Venue