Source: Peatix

Towards Creative Entrepreneurship
Possibilities for social implementation in the creative field and questioning methodologies
1-Day Conference
In today's society, where there are many issues that are difficult to solve through market and economic rationality alone,
Motivated by my aesthetics and sensibility, and my imagination for the society that perceives us,
Presenting new options now to build a positive future society

The true value of architecture, urban design, and art lies in its practical actions and social implementation.
Perhaps this is a revival of the concept and attitude of "creativity."

Even at this very moment, we are surpassing all creators in history.
It has the potential to create a new culture that will last for decades to come.
There are certainly people with unique sensibilities and passions.

They demonstrate creative entrepreneurship,
In order to create new options and hope in this chaotic society,
Designing new ecosystems and financing schemes,
It is necessary to flexibly reform existing industry structures, systems, and mechanisms.

“Towards Creative Entrepreneurship”

To design a creative society from here.
Let's start the discussion together

Introduction
In the fields of architecture, design, and art (creative fields), there is a lack of entrepreneurial spirit, which involves turning one's own ideas into projects, realizing and sustaining them, and aiming to intervene in and transform existing society.To change this situation, we call this creative attitude "Creative Entrepreneurship"*, which asks internal questions based on one's own aesthetics, sensibilities, and experiences, actively builds connections with society, gives birth to concrete forms, and presents new options to society.We hope to unleash the inherent potential of the fields of architecture, design, and art and nurture people who will change society.
ASIBA and @Kamata have discovered the potential in projects that originate from the creative perspectives of the fields of architecture, design, and art, and have been building an ecosystem that bridges the gap between social practice, commercialization, and accelerating social implementation, and that allows anyone to continue creating without giving up. This event will explore the profile and attitude of players who demonstrate "Creative Entrepreneurship," how to create a new ecosystem to accelerate practice, and appropriate financing schemes, and discuss how we can design a creative cultural soil for the future society of the future with a diverse range of experts, including designers, artists, urbanists, architects, capitalists, and think tanks.

*For more information on Creative Entrepreneurship, please see the article below.
https://note.com/asiba_studio/n/n1fa623bd645b
*For more information on the collaboration between @Kamata and ASIBA, please see the press release below.
https://prtimes.jp/main/html/rd/p/000000004.000149514.html

Over over

Time Table
12:30-13:00 | Reception
13:00-13:30 | Opening and explanation
13:30–15:00 | Session 1: Designing an environment for continuous production
15:00-15:30 | Networking (light refreshments provided) / ASIBA recruitment consultation
15:30-17:00 | Session 2: How to move a stagnant society. What is entrepreneurship for challenging the structure?
17:00-17:30 | Networking (light refreshments provided) / ASIBA recruitment consultation
17:30-19:00 | Session 3: Considering a new creative ecosystem with an eye toward social change
19:00-19:15｜Closing
19:15–20:40 | Networking (light refreshments provided) / ASIBA Recruitment Consultation

Over over

TALK SESSION

Session 1: 13:30–15:00: Designing an environment for continuous production

In a capitalist society, experimental expression and creation are becoming increasingly difficult when working solely on client projects. In this climate, some designers are setting up their own businesses and systems, designing "environments for continuous production." Through new practices that circulate design, production, and business, this session will explore new models and environments that allow contemporary designers to actively create based on their own agendas.

Guest: Takamitsu Ikoma
Representative Director of ICOMA Inc.
Graduated from the Product Design Course at Kuwasawa Design School. Responsible for the overseas business of "Transformers" at Takara Tomy Co., Ltd.
After that, he developed IoT home appliances at Cerevo Inc., and from 2016 he was involved in the development of the family robot "LOVOT" at GROOVE X Inc. In 2021 he founded ICOMA Inc. He is a part-time lecturer at Kuwasawa Design School, a Ministry of Internal Affairs and Communications certified Inno Beta, and a senior visiting researcher at the Miraikan (National Museum of Emerging Science and Innovation) (until March 2025).

Guest: Shin Obinata
CEO/Designer of Tsukisai
At the age of 25, he founded the design studio "Tsukusai" and developed a unique 3D printing technology called "Transcolor Printing" that changes color depending on the angle from which it is viewed. His attempt to combine the rich color expression unique to the Japanese, inspired by the twelve-layered ceremonial kimono and folk art, with the cutting-edge technology of 3D printing has attracted attention from various fields, including fashion and architecture, and he is expanding his activities to include industrial collaborations. He is also well-known for his environmentally friendly manufacturing, such as creating an object using Panasonic's plant-derived material "kinari" at the Osaka-Kansai Expo.

Guest: Toshiya Hayashi
we+ Designer/Creative Director
Born in Toyama Prefecture in 1980. Graduated from Hitotsubashi University. Involved in stage direction since his student days, and after working at an advertising agency, he co-founded we+ inc. in 2013. He is well-versed in a wide range of fields, from cross-disciplinary approaches such as research-based production and installations to branding and communication strategies, and has worked on a variety of projects. He has received numerous advertising and design awards. He is also a part-time lecturer at Hosei University's Faculty of Engineering and Design (since 2019). He serves as an award judge, lectures at educational institutions, and gives lectures at seminars both in Japan and abroad.

Facilitator: Yutaro Ren
Architect, PhD (Academic). Director of @Kamata Co., Ltd., Representative Director of NPO CHAr, Full-time Lecturer at Meiji University. Major projects: Mokuchin Recipe (CHAr, 2012), Umemori Platform (@Kamata, 2019), etc. Major works: 2020/Feathers and Clouds (CHAr, 2020), KOCA (@Kamata, 2019), etc. Major publications: Mokuchin Method: Renovation Strategies for Wooden Tenant Apartments that Change Cities (Gakugei Publishing, 2017).

Over over

▪️Session 2 15:30-17:00: How to move a stagnant society? What is entrepreneurship to challenge the structure?

Areas such as government administration, citizen participation, and urban development are intertwined with multiple systems, organizations, and relationships, and change is not easy. Nevertheless, precisely because these areas are so closely connected to people's lives, the will and methods to bring about change are required. Three entrepreneurs who demonstrate entrepreneurship in non-market, public areas will discuss how they deal with "inaction" in their respective fields and the strategies they are using to move society forward.

Guest: Rika Ishizuka
Co-representative of the Public and Design General Incorporated Association
Aiming to create a "new public space for our diverse selves," he founded the social innovation studio "Public and Design." He is engaged in initiatives to cultivate a democratic social environment (creative democracy) by working hand in hand with companies, local governments, residents, and those involved in issues. He has supported the establishment of an innovation lab with Shibuya Ward and is involved in the "Birth Memo" project, which questions the values surrounding "giving birth." He is a co-author of "Creative Democracy" (2023, BNN).

Guest: Yukako Ishikawa
Urban Experience Designer/Urbanist
Under the motto "Mastering the city with our own hands," he designs participatory urban experiences with people from various backgrounds both in Japan and overseas. After working at Benesse Corporation and Loftwork Inc., he went independent and founded the urban experience design studio "for Cities," a general incorporated association, of which he is co-representative director. He has undertaken space design projects in multiple cities both in Japan and overseas, including Tokyo (Mitsubishi Estate/Sony Park mini, etc.), Kyoto, Kobe (Kobe City/KIITO, etc.), Amsterdam, Cairo, Ho Chi Minh City, and Chiang Mai. He is the founder of the "Dear Tree Project," a street tree data platform that re-edits the relationship between cities and greenery, and works with local communities and governments to utilize greenery in cities. He is a director of the Social Green Design Association, a general incorporated association that considers and creates the future of work surrounding greenery. He established "watage," a community hub in Kanda, and operates as an urban design studio for the youth generation. His work focuses on urban areas, including research, planning, editing, and the development of educational programs. Winner of WIRED's Regenerative Company Award 2023. His favorite moment in the city is "on the way home."

Guest: Takuyuki Kurimoto
Liquitous Co., Ltd.
Born in 1999, he served as a director of an NPO and a general incorporated association before founding Liquitous Inc. in 2020. Aiming to create a society where each individual can exert their influence, he developed the citizen participation platform "Liqlid" Japan as a foundation for digital democracy in local governments. He currently works with local governments in Japan, including Kyoto City and Hino City, and in Indonesia, including Pekalongan City in Central Java. He is an advisor to the Ministry of Internal Affairs and Communications on the Strengthening of Business and Financial Management of Local Governments, and a member of the Consensus Building Study Group at Osaka Prefecture and Osaka Public University.

Facilitator: Hiromi Takano
ASIBA Producer / Government Relations
He specializes in the history of urban planning during the period of high economic growth, and has researched the urban history of one-room housing and the impact of university disputes on the development of urban planning education, research, and the profession. At ASIBA, he is involved in a wide range of projects, focusing on creating creative approaches to local issues through collaboration with local governments. In 2022, against the backdrop of a decline in interdisciplinary exchange due to the COVID-19 pandemic, he revived TEDxUTokyo, the largest interdisciplinary conference on campus, for the first time in five years at the University of Tokyo. Founder of TEDxUTokyo 2022 / Japan's representative for the 16th International Geography Olympiad.

Over over
▪️Session 3 17:30-19:00: Considering a new creative ecosystem with an eye toward social change

Many of the challenges facing modern society are vague and highly uncertain, making them difficult to solve through existing market principles and economic rationality alone. Traditional market principles alone will likely be unable to resolve this situation. The solution to this social situation lies in the "creative and aesthetic perspective on the future" held by fields such as architecture, design, and art. Isn't a new ecosystem needed to free these possibilities from the constraints of economic rationality? In this session, we will reaffirm the inherent value of creativity and its social demands, and consider the shape of a new ecosystem for creating the culture of the future.

Mr. Kotaro Okada
Representative Director of Desilo General Incorporated Association. Representative Director of B-Side Incubator General Incorporated Association. Editor of WIRED Japan. Partner of the creative group PARTY. In 2022, he founded Desilo General Incorporated Association, a think tank centered on researchers in the humanities and social sciences. It creates projects and knowledge hubs in collaboration with various stakeholders from industry, government, and academia, and produces art festivals through collaboration between researchers and artists. Born in Tokyo in 1994. Selected for Forbes JAPAN 30 UNDER 30 2023.

Guest: Shunsuke Nakaji
Principal, ANRI Co., Ltd.
Born in Kagawa Prefecture in 1991. Senior Principal at ANRI, Editor-in-Chief of "FASTFORWARD," and responsible for ANRI Humanities Scholarships. Involved in startups since his time at Waseda University, he joined Google Japan as a new graduate. After working at LUXA and DCM ventures, he joined ANRI in 2018. He is involved in investments, primarily in seed rounds. He is currently challenging himself to invest in companies that can bring about major change during rounds with the highest uncertainty.

Guest: Kanafumi Furuichi
Impact Catalyst, Business Division, Social Innovation Foundation (SIIF)
After graduating from university, he worked in product development at a major manufacturer, before gaining experience in strategic consulting and M&A advisory at a foreign consulting firm. He then worked in venture investment at a corporate venture capital firm for an IT company and an independent venture capital firm, before joining the Foundation in 2018. He works as a capitalist in the social sector, launching Hataraku FUND (Japan Impact Investment Fund No. 2) and serving as project leader for the Seed Accelerator Program. Since 2010, he has been leading the creation and research of precedent cases both domestically and internationally as an impact catalyst.

Facilitator: Masaki Morihara
ASIBA founder/Co-CEO/Designer
Born in 1999, he graduated from the Department of Architecture at Waseda University. During his time at university, he served as Secretary General of the Japan branch of AIESEC, an organization that develops leadership skills for young people, through an overseas internship. After that, he gained experience in a wide range of cross-disciplinary activities centered on architecture, including XR startups, architectural design offices, design firms, and non-profit organizations, before co-founding the incubation and seed support company ASIBA. He promotes support for seed startups and creative direction for corporate projects. He is in charge of research on circular architecture at the Department of Architecture at Waseda University.

An ASIBA recruitment consultation session will also be held at the venue!

ASIBA, the organizer of this event, is currently actively recruiting for a wide range of positions. For more information, please see the recruitment page.
During the event, we will be holding face-to-face recruitment consultation sessions (at SHIBUYA QWS) during the following networking sessions:
If you are interested in ASIBA's activities and members, please purchase a "Recruitment Consultation Ticket" in addition to attending the session and come and participate.

・15:00-15:30@SHIBUYA QWS
・17:00-17:30@SHIBUYA QWS
・19:15–20:40@SHIBUYA QWS

Tickets
There are two types of tickets available: a "Standard Ticket (All-Day)" which allows you to attend all sessions and the final networking event, and a "Session-Only Ticket" which allows you to attend various sessions and the accompanying networking. The venue is limited to 40 people, so if you are not attending more than two sessions, please purchase a session-only ticket separately. Also, even if you purchase a Standard Ticket, you are free to leave the room at any time.

Over over

Information
Date: Friday, November 21, 2025, 1:00 PM - 8:40 PM
Organizers: ASIBA, @Kamata
Cooperation: Desilo General Incorporated Association
Venue: SHIBUYA QWS (SHIBUYA SCRAMBLE SQUARE 15th floor)
https://share.google/h7bJwYr9utasA1vic
Capacity: Maximum 50 people per session/Entry and exit possible during the session
*This event is part of the Tokyo Metropolitan Government's "TOKYO SUTEAM" startup support program, which brings together a diverse range of entities.

▼What is ASIBA?
ASIBA is a new "ecosystem builder" that innovates in creative fields such as architecture, design, and art. We call this "Creative Entrepreneurship," an approach in which creators pose intrinsic questions based on their own aesthetics, sensibilities, and experiences, proactively build connections with society, and present new options, and this is at the core of our activities. Our goal is to affirm creators whose activities go beyond existing frameworks. We also aim to build an ecosystem in which they can continue to challenge themselves to "create" without suppressing their individual initiative, even within the constraints of economic efficiency and rationality. As a design studio, we continue to take a wide range of actions, including architecture, spaces, products, and applications, with the aim of restoring social trust and expectations for the challenge of creating "things that have never been seen before." We aim for the existence of "Creative Entrepreneurs" to bring about new inventions and build the culture of the next generation. https://asiba.or.jp/media

▼What is @Kamata?

@Kamata (At Kamata) has the mission of connecting scattered resources and transforming the entire area into a creative environment. It was launched in 2014 by a group of players specializing in real estate, architecture, art, manufacturing, and more. As @Kamata, an open community that mutually influences each other, grew, and in 2018, @Kamata Co., Ltd. was established with the aim of creating a more cutting-edge space. https://www.atkamata.jp/

Other
【Notes】
・Please read the terms of use and these notes when registering to participate.
- If you do not follow the instructions of the staff, you may be asked to leave.
・The photos, videos, and data obtained may be used for public relations and research purposes.
・The content may be changed or canceled due to disasters, etc.
・The organizer will not be held responsible for any accidents or thefts that occur inside or outside the venue.

【Contact Us】
For any questions or inquiries, please contact us at the email address below.
ASIBA Secretariat: info@asiba.or.jp

Venue