Source: Peatix

On Thursday, September 12th, a workshop will be held at Shibuya Q's with the theme "We want to create a hotel where you can stay, walk, interact with people, enjoy the town, and fall in love with the town" - TATEYA, Nakatsu City, Oita Prefecture! Nakatsu City, Oita Prefecture, is a regional city with a population of 80,000, with a castle town from the Edo period spreading out around Nakatsu Station on the JR Nippō Main Line. It is known as the birthplace of Fukuzawa Yukichi, the founder of Keio University, but there are few tourists visiting the town, and the shopping district in front of the station is in decline. The reason why tourists and citizens do not gather in the town is that many residents think there is nothing there, and they have not unearthed and polished the local treasures or disseminated information about the town. In response to this situation, one woman stepped up with the idea of "I want to revitalize Nakatsu's town!" Kanae Nakajima was born in Nakatsu, and after graduating from Ritsumeikan University of Asia Pacific, she worked at Hoshino Resorts before returning to her hometown. Nakajima decided to open TATEYA because she wanted to create a hotel that would make people fall in love with the town. We also wanted to create a way for people to enjoy the town using the hotel as a base.

In this workshop, I would like to consider three questions with the participants.

Question 1: Which towns have you enjoyed walking around, and which towns would you like to walk around?

Question 2: What is the appeal of Machimaruki?

Question 3: What would you like to have while walking around town?

This time, we will hold a workshop at SHIBUYA QWS to generate ideas, and then with interested participants we will conduct a town walk in Nakatsu City around November to consider feasible initiatives and move on to a social experiment.

<Date and time> Thursday, September 12, 2024 13:30-16:00

<Location> SHIBUYA QWS CROSSPARK

<How to participate> Participation in person is the norm

<Participants> SHIBUYA QWS members and the general public (limited to 30 people)

＜Organizer＞ SHIBUYA QWS Commons Member Kazuo Kaneko

<Co-sponsored by> Nakatsu Yabakei Tourism Association, Nakatsu City, Oita Prefecture

＜People who want to participate＞

・People who like walking around town

・People who walk around town during their travels

・People who are interested in shopping districts and other downtown areas

We look forward to participation from a wide range of fields, including people with an interest in Nakatsu City.

<Timeline>

13:30 Opening

13:30 Explanation of the question

13:35 Explanation of Nakatsu City

13:40 Report on the activities of Machinaka Hotel TATEYA (by Kanae Nakajima)

14:10 Introduction to Nakatsu City (video)

14:30 Workshop

15:40 General presentation

15:55 Local experience tour information

16:00 Closing

<Click here to apply>

https://peatix.com/event/4077317

■ Related information

・M・ZEC Co., Ltd.https://www.m-zec.com/

・TATEYA　https://note.com/tateya_2023/

・Nakatsu City, Oita Prefecturehttps://www.city-nakatsu.jp/

・Oita Prefecture Nakatsuyabakei Tourism Associationhttps://nakatsuyaba.com/

■ Presenters

Kanae Nakajima Affiliation: Managing Director of M・ZEC Co., Ltd.

Her childhood memories of working parents who ran a construction company sparked her interest in tourism and urban development, and she enrolled in Ritsumeikan Asia Pacific University. After studying business administration, she joined Hoshino Resorts. As a founding member of Hoshinoya Kyoto, she was involved in establishing operations and serving guests from Japan and abroad. When she gave birth, she returned to her hometown of Nakatsu. Thinking that she could put her experience in the service industry to good use, she joined her family's business, M.ZEC Co., Ltd. Combining her career, she is preparing to open "TATEYA, Glocally HOTEL," a base that combines accommodation and tourism in the region, in the fall of 2024.

Hiroshi Mikumo

Affiliation: Nakatsu Yabakei Tourism Association and Representative of Mikumo Planning Office Co., Ltd. Born in Hita City, Oita Prefecture in 1971. Worked at resort hotels both in Japan and abroad in his 20s. In his 30s he developed an interest in "urban revitalization" and moved to a local revitalization company, where he was involved in the development and operation of regional development facilities such as accommodation, food and beverage, hot springs, plum wine factories, and roadside stations. Established Mikumo Planning Office Co., Ltd. in 2008. Consults on the planning and development of regional brand products, customer attraction facilities, and business improvement for sake breweries. Since 2017 he has been involved in the management improvement of regional development facilities in Nakatsu City, Oita Prefecture, and since 2020 has been affiliated with the Nakatsu Yabakei Tourism Association to promote tourism in Nakatsu City.

Venue