Source: Peatix

\ A discussion between a growing startup and a marketer from a listed company! /
"What is the best way to plan content for B2B marketing that leads to sales?"
At this event, representatives from Sansan and Sales Marker will share their knowledge about content planning for BtoB marketing.
Owned media, white papers, Takuad, case studies, webinars, conferences, direct mail, SNS, etc.
The marketing department is involved in a wide range of content planning.

Each company has different ideas about content planning and KPIs, so why not take this opportunity to carefully think about content planning with marketers who are different from the members of your company?

・Those who feel there are issues with content planning for BtoB marketing
・Those who want to learn about other companies' B2B marketing strategies, tactics, and operations
・Those who want to interact with BtoB marketers from other companies

If the above applies to you, please join us!

At this event, we will use specific examples to explain Sansan Inc. and Sales Marker Inc.'s content planning ideas and how they deliver content to their targets and turn it into results.
Learn from the success stories of other companies, learn new perspectives, and update your company's marketing.

In the second half of the event, we will hold a social gathering for all participants!
Please use this as an opportunity to gain input so that 2025 will be a year of great progress.

Entry fee
5,000 yen (will be collected on the day in cash or via PayPay)
*Receipts can be issued

Capacity
40 people (If the number of applicants exceeds the limit, a lottery will be held)

Eligible Participants
Managers and those involved in marketing
*Individual insurance salespeople, network business people, recruitment agencies, sales agents, and other people with sales purposes are not allowed to participate.

Schedule
18:00-18:30: Reception begins and business card exchange
18:30-18:35: Welcome speech by the organizer
18:35-18:40: Self-introductions at each table and icebreaker
18:45-20:00: Lecture and Q&A
20:00-20:05: Group photo shoot and break
20:05-21:00: Social gathering
21:15: Complete withdrawal

*The schedule and content may change on the day without prior notice.

Speakers
Sansan Co., Ltd.
Sansan Business Division Marketing Department Content Planning Group
Manager
Ai Nishino
【profile】
After graduating from university, he joined an advertising agency, where he mainly worked with sake breweries and food manufacturers, proposing advertising promotion plans.
After that, he joined Sansan Inc., where he was involved in the operation of the owned media for the sales digital transformation service "Sansan," the service site, and the creation of introductory materials to be posted on the site. Currently, as a group manager, he oversees the planning and production of content that supports the marketing and sales promotion fields.

Sales Marker Co., Ltd.
Sales Marker Business Division General Manager
Kai Hanada
【profile】
He joined Five Fox Co., Ltd. as a new graduate and achieved the number one sales ranking in the country four times as a Comme Ca salesperson.
He moved to Innovation Inc., where he served as both an advertising sales manager and a new business manager, and was awarded the annual MVP award. He then worked as a business manager at Colorkrew Inc. and Money Forward Inc. (formerly HiTTO). He participated in Sales Marker Inc. as the person in charge of launching new businesses. In October 2024, he was appointed head of the Sales Marker Business Division.

Venue
Sansan Co., Ltd.
〒150-6228
Shibuya Sakura Stage 28F, 1-1 Sakuragaokacho, Shibuya-ku, Tokyo

Directly connected from JR Shibuya Station Shinminami ticket gate
Shibuya Sakura Stage Please proceed to the office entrance of SHIBUYA Tower

*A 2D code will be required to enter the Sakura Stage.
A two-dimensional entrance code will be sent to you by email, so please check it. (Scheduled to be sent two business days before the event.)
Subject: "Information for your visit to Sansan"

Excerpts from past participants
As a company that started its marketing process by trial and error, I feel like I have a clearer idea of what we need to do now after learning about the marketing trends of currently growing companies.
I participated and found the content to be much more fulfilling than I expected. I would like to continue participating.
We will refer to the problems and solutions of pioneers.
It was good that the scope of the target company segment was defined.
Once again, I was able to meet people who could potentially lead to work! Thank you!
There were a lot of positive people there, which made me more motivated to both input and output.

Sponsorship
BtoB Marketing Research Society

We disseminate information and host closed events with the aim of "providing a learning environment where marketing personnel at BtoB/IT companies can automatically collect information useful for their business."

If you meet the following criteria, please apply! (A screening process will be required.)
・Marketing managers who want to easily gather useful BtoB information
・Those involved in BtoB marketing and those who want to increase horizontal connections with other BtoB marketers
・Those who want to exchange information with various companies to further boost the BtoB marketing industry
・Those who want to learn about marketing in general

Venue