Source: Peatix

The era of great nursing care has finally begun.

Many of those involved in caregiving are working women, and according to the Ministry of Internal Affairs and Communications, approximately 80% of people who quit their jobs for caregiving reasons are women.

Gen Z is often thought to have no connection to caregiving, but the reality is that they are more or less involved in caregiving, whether it be supporting their grandparents or actually providing care as young carers. They are "digital natives," a demographic that is "highly interested in social issues," and a demographic that is trying to bring a breath of fresh air to the caregiving business.

There are fears that Japan's nursing care system will collapse, but if Japan's nursing care system could become a model for the world and we could export innovative products and services, the economy could be revitalized. To achieve this, we need not only the perspectives of women who are veterans of work and nursing care, but also the skills, knowledge, and sense of the times of Gen Z.

In this workshop, held at "SHIBUYA QWS," which has the concept of "creating the power to change society by encountering, honing, and releasing one's own questions," Gen Z and working care women will meet to learn about the current nursing care issues that are currently sweeping the nation, and discuss challenges and business ideas.

■ Time Schedule (Planned) > Light snacks and drinks included!

13:00 Opening
13:10 Nursing care as a social issue and its future / The perspective of working care women
13:40 The reality of nursing care in Japan (history, systems, reality)
14:40 Gen Z/Young Care Startup Business (Guest Company)
15:30 Group discussion
17:00 Networking (Social Gathering)
18:00 Closing

■ Guest companies
emome Inc.: A University of Tokyo venture creating a model for a new aging societyhttps://emome.co.jp/
Careritz & Partners Co., Ltd.: Young employees thrive, achieving No. 1 growth rate in home care businesshttps://www.careritz.co.jp/

Speakers

■ Mieko Akutsu, Representative of NPO UPTREE

From her experience raising her children while caring for her parents from a distance, she keenly felt the need for a place for caregivers to belong. She established the NPO corporation UPTREE in Koganei City, Tokyo. It obtained corporate status in 2012 and began operating the "Dementia Café" and the "Caregivers Café." She also provides consulting to companies and operates in-house cafés.
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■ Kazuyo Shibusawa, Representative of the Home Care Expert Association

While working full-time at an NEC affiliate, she has been involved in long-distance and at-home caregiving for over 10 years. She has experienced the "triple work" of work, child-rearing, and caregiving (long-distance caregiving for 4 years, at-home caregiving for 8 years). She has published "The Book to Read First When Your Parent Falls Down" (President Inc.). She advocates caregiving that does not destroy oneself but makes both parents and families happy.
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■Mari Tsukinoki Director of the General Incorporated Association Career & Care, Member of SHIBUYA QWS Commons, Director of the "Bottled Happiness Research Institute"

She is an executive officer at an advertising agency, where she is involved in planning and implementing media strategies. Utilizing her extensive experience and network, she is involved in supporting projects that tackle a wide variety of social issues. She has also been a lecturer for the "Female Managers and Next Generation Leaders Training" for many years, encouraging hard-working women.
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■Erika Nakajima Representative Director of Career & Care General Incorporated Association, Member of SHIBUYA QWS Commons, CEO of Wellbees Co., Ltd.

In her mid-40s, she started her career as a caregiver, working both at home and working as a job-seeker. While juggling both, she was involved in numerous projects as a PR and external relations manager for Japanese and American companies, and served as a department head and executive officer. She has now started her own business, and is engaged in consulting and career mentoring while continuing to care for her family at home.

■ Date and time: Saturday, November 23, 2024, 13:00-18:00
■ Venue: SHIBUYA SCRAMBLE SQUARE 15th floor SHIBUYAQWS CROSSPARK
■ Target: Working care women (women who work while providing care), Generation Z (those under 30 this time), students and working adults

■ Capacity: 30 people
15 Gen Z members involved in nursing care/interested in the nursing care business
15 women who are working while providing care/involved in caregiving (including those who have left the caregiving workforce)

■Cooperation and Sponsorship: Kofuro Co., Ltd. Wellbees Co., Ltd.

・Please refrain from participating for commercial purposes such as marketing or sales.

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Inquiry
Email: info@career-and-care.com
Organizer: General Incorporated Association Career & Carehttps://career-and-care.org
Co-hosted by: Home Care Experts Associationhttps://peraichi.com/landing_pages/view/zaitaku-expert
NPO UPTREEhttps://uptreex2.com

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Venue