Source: Peatix

The number of foreigners who visited Japan between January and September 2024 is expected to reach 26.88 million, up 10.1% from 2019, and the number of foreign visitors to Japan this year is expected to exceed the number before COVID-19. Furthermore, interest in Japan is on the rise due to the success of LA Dodgers player Ohtani and the US Emmy Award-winning film "Shogun."

Furthermore, the number of repeat visitors to Japan has been increasing recently, and more and more people are attracted to the "ordinary" things of Japan, not just anime and food, but also nature such as tea fields, and the cherishing of old things (vintage clothing, kintsugi).

Therefore, at this event, we will hold a workshop to reconstruct Japanese value for the global market and think together with you about what would make an attractive service or product, while sharing recent global trends.

Now that attention is being paid to Japan at a rapid pace, why not join us in thinking about what we can do?

We look forward to your participation!

＜Contents＞
① Introducing Japan's brand image and seven keywords that represent Japan, as well as examples of things, events, traditions, and trends (MoMo Kitao)

②Rediscovering Japanese value from a global perspective: Introducing overseas examples based on things, events, traditions, and trends (TNC Koiwai/Sawamura)

3) Workshop: Let's redefine Japanese values!
Have each team discuss the things, events, traditions, and trends they would like to introduce to the world in the future (divide into teams based on the four themes)

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Date and time: Tuesday, November 19, 2024 18:30-20:00 (Doors open: 18:00)
Location: WeWork SHIBUYA SCRAMBLE SQUARE (39F Shibuya Scramble Square, 2-24-12 Shibuya SHIBUYA SCRAMBLE SQUARE ku, Tokyo)
Fee: Free

Venue