The tech and art event "DIG SHIBUYA 2025" will be held for four days from February 8th to 11th, 2025 in various locations around Shibuya, mainly along Shibuya Koen-dori Street.

The event is organized by the SHIBUYA CREATIVE TECH Executive Committee. The committee regards the more than 150 cultural and entertainment facilities scattered throughout Shibuya Ward as important cultural assets, and supports initiatives that utilize cutting-edge technologies such as AI, Web3, and XR. By promoting their appeal both domestically and internationally, the committee aims to revitalize culture, tourism, and industry.

Here are some highlights of the four-day event.

Giant public art piece "Pineapple Scramble"

One of the notable official programs is the public art piece "Pineapple Scramble" by artist Ryuichi Ohira. Colorful pineapple floats, created in collaboration with children from the local Jinnan Elementary School, are exhibited on Shibuya Koen-dori. On the day of the event, there will also be a live performance by rapper Tamaki ROY and a pineapple target-hitting contest, and participants can even parade around with the floats, making this an experiential art piece.

〇Date and time: February 9, 2025 (Sunday) 12:15-15:00
Location: Shibuya Koen-dori

"Pac-Man Treasure Hunt" commemorating the 45th anniversary

A treasure hunt event themed on the game character "Pac-Man" will be held. The event is a collaboration between Los Angeles-based startup Flickplay and Bandai Namco Entertainment, and will be set in the streets of Shibuya using Web3 technology. During the development of the Pac-Man game, location testing was carried out in the rooftop game corner of Tokyu Bunka Kaikan (now Shibuya Hikarie), and Shibuya is considered the "birthplace of Pac-Man." The project, which commemorates the 45th anniversary of "Pac-Man," which was released in 1980, is attracting attention as a new experience using smartphones.

Price: Free (some content requires payment)
Registration:https://www.about.flickplay.co/pacman-activation

"Hello! Mr. Pink" by Philippe Catherine

Mr. Pink, a humorous art object created by actor, director, singer, composer and visual artist Philippe Catherine, has arrived in Japan for the first time. Mr. PINK is a pink character full of kindness and humor, and is based on the theme of "Mignonism," which combines the French word "mignon" meaning "cute" with the word "ism." It is a unique work of art that brings small laughs and joy to everyday life. The exhibition will be held at Shibuya Scramble Crossing, an iconic location in Shibuya, and will bring surprise and smiles to viewers.

Date and time: Saturday, February 8th to Sunday, March 2nd, 10:00-22:00
Location: CROSSING VIEW & ROOFTOP LOUNGE MAG8
*Admission to the venue is charged (1,800 yen per person, includes one drink). You can also view the event from Shibuya Scramble Crossing.

A drone show lighting up the Shibuya night sky

The "DIG SHIBUYA DG Drone Show", the largest drone show in Japan, will be held only in the evenings during the event. The show will color the Shibuya night sky with various art and combine drones with live performances to create a "new type of night sky entertainment". The show will be planned and managed by Red Cliff, a member of the second batch of "S-Startups", a startup certification program run by the Shibuya Startup Deck, a consortium of Shibuya Ward and private companies. Musician Tetsuya Komuro, music producer Daisuke Hinata, and vocalist Carrie Suzuki will also be participating in the show, synchronizing the drone show with music to liven up the technology and art festival "DIG SHIBUYA".

Date and time: Saturday, February 8th, approximately 20 minutes after sunset
Location: Above Shibuya Ward
〇 Official:DIG SHIBUYA DG DRONE SHOW website
*The event may be canceled in the event of bad weather.

Turning the city into a creative playground: MAPP_SHIBUYA WEEK's challenge

"MAPP_SHIBUYA WEEK" will be held in collaboration with "MAPP", an art project from Montreal, Canada. MAPP has a vision of "changing the city into a creative PLAYGROUND" and is carrying out activities around the world to pursue and develop the possibilities of projection mapping. The most distinctive feature is that they move around on a unique bicycle equipped with a projector called "MAPP_BIKE", and perform performances that project images onto walls and streets, regardless of location and without the need for large-scale setup.

During the "DIG SHIBUYA 2025" event, live productions by artists will be screened at various locations, including the Stream Deck, SHIBUYA CAST Garden, and in front of 100BANCH, and there will be workshops open to the public, providing content that anyone can experience.

Period: Saturday, February 8, 2025 to Sunday, February 16, 2025
Date and location:
February 8th (Sat) to 11th (Tues, Holiday) 18:00-19:00 Stream Deck → Kuboshima Building (approx. 30 minutes x 2 venues)
February 12th (Wed) - 13th (Thu) 18:00-19:00 SHIBUYA CAST Garden
February 14th (Fri) to 16th (Sun) 17:30-18:30 New Sansui Building (in front of 100BANCH)
*There will be no public workshops on the Stream Deck from February 8th to 11th.
*If it rains on February 12th and 13th, the event will be held on SHIBUYA CAST premises.
*If it rains between February 14th and 16th, the event will be held on the Stream Deck.

Discover the stars of the future! SHIBUYA OPEN LIVE

An open live performance by 15 up-and-coming indie musicians will be held for four days from February 8th (Saturday) to February 11th (Tuesday, national holiday) at the Shibuya Station East Exit Underground Plaza. You might find a new "favorite artist" at this event, surrounded by pleasant singing voices.

Date and time: Saturday, February 8, 2025 to Tuesday, February 11, 2025 (holiday) Saturdays, Sundays and holidays: 15:00-19:00 / Weekdays: 18:00-21:00
Location: Shibuya Station East Exit Underground Plaza
Performers and Schedule:Note pageTo be announced in

Ryuichi Sakamoto Tribute Festival "RADIO SAKAMOTO Uday"

There will also be a music festival called "RADIO SAKAMOTO Uday" to pay tribute to Ryuichi Sakamoto, who passed away in March 2023. You can enjoy performances by artists across genres at multiple venues in Shibuya, including Spotify O-EAST and duo MUSIC EXCHANGE.

〇Date and time: February 10, 2025 (Monday) 18:00~
Venue: Spotify O-EAST, Higashimaya, duo MUSIC EXCHANGE
Price: 8,800 yen (tax included, drink not included)

Immersive Theatre "The Letters"

Another notable program is the immersive theater play "The Letters," in which the audience becomes part of the story. It is a new experience that combines the city of Shibuya with audio AR, and the audience puts on headphones and walks through the city of Shibuya while being guided by a voice telling the story, enjoying the experience.

〇Date and time: February 8th (Sat), 10th (Monday), 11th (Tuesday/Holiday), 2025
Location: (Meeting place) 1st floor of the Labor Welfare Hall
Price: 8,000 yen (tax included)
Sales:https://dd2025letters.peatix.com/

In addition, Shibuya PARCO, Shibuya Sakura Stage, MIYASHITA PARK, and other venues in Shibuya will host a four-day festival of art and technology. Why not visit this place of new discovery and creation?