Source: Peatix

"Neighborhood Consumption" - Have fun learning about the new trends in marketing!

In 2024, "Kaiwai" (neighborhood) is nominated for the Buzzword of the Year Award!
"Neighborhood consumption," which is influenced by specific communities, is a new keyword in marketing.
At this event, we will have fun revealing how to utilize it while introducing exciting new case studies.
How is it different from traditional methods? How should companies adopt it?
Join leading marketers to discover clues about the future!
This is a learning opportunity full of new discoveries, so please feel free to join us!

【Summary】
Date: Tuesday, April 15, 2024, 19:30-21:30
Participation Fee: Free
Location: Near Shibuya Station (We will send you an email after you apply)
Capacity: 70 people
【program】
19:00-19:40…Reception and opening greetings
19:40-20:00...Input and organization: What are neighborhoods and neighborhood consumption?
20:00-20:30…Panel discussion
Theme 1: How should companies incorporate neighborhood consumption into their marketing?
Theme 2: What does it mean to “respect the neighborhood”?
Theme 3: What is the difference between community marketing and neighborhood consumption?
20:30～20:40…Question and Answer session
20:40-21:30…Networking and social gathering

【Speakers】
Mai Nagata (Director of SHIBUYA109 Lab., Entertainment Marketing Division, SHIBUYA109 Co., Ltd.)
Ruri Togawa (Senior Researcher and Marketing Planning Director, Hakuhodo Inc. Seikatsu Insight Technology Research Institute)
Nobuhiro Sugiyama (Commune Inc. Executive Officer, CMO, and Head of Japan Operations)