The urban culture festival "J-WAVE presents INSPIRE TOKYO 2025 -Best Music & Market-", hosted by J-WAVE (81.3FM), will be held for four days from Thursday, July 10th to Sunday, July 13th, 2025, at various locations in Shibuya and Harajuku, including Yoyogi Park Event Square and Zelkova Avenue, LINE CUBE SHIBUYA, Tokyu Plaza Harajuku "Harakado", and Tokyu Plaza Omotesando "Omokado".

One of the highlights of this event is the "INSPIRE TOKYO CRAFT BEER PARK with Keyaki Beer Festival," one of the largest craft beer festivals in Tokyo. In collaboration with the "Keyaki Hiroba Beer Festival," which is well known among craft beer fans, more than 30 domestic and international breweries will gather in Yoyogi Park. Famous breweries such as COEDO, Tazawako Beer, and ISEKADO will set up booths, offering the appeal of a wide variety of beers. In addition, overseas breweries such as Duncan's Brewing from New Zealand will also participate, allowing you to enjoy a rich international beer experience. At the venue, there will be food trucks selling a variety of foods that go well with craft beer, shops selling miscellaneous goods, apparel, accessories, and other items, as well as hands-on workshops that parents and children can participate in.

Also not to be missed is the Niagara Bon Odori, which combines music and traditional culture. This Bon Odori event is a collaboration between J-WAVE and Niagara Records, founded by Eiichi Ohtaki. A special stage will be set up in Yoyogi Park, allowing everyone to join in dancing to Ohtaki's music. The event will be held for two days, July 12th (Sat) and 13th (Sun), and participation is free. Following on from last year, this year's special Bon Odori is expected to be even more exciting as it celebrates the 50th anniversary of the founding of Niagara Records.

For music fans, there will be free live performances and public recordings in conjunction with J-WAVE's popular programs, and you can enjoy the performances casually on the outdoor stage in Yoyogi Park. In addition, on the 12th, LINE CUBE SHIBUYA will host "Eiichi Ohtaki's NIAGARA 50th Odyssey Live," and on the 13th, there will be a variety stage "GURU GURU! POWER STAGE" featuring Sho Kaga (Kagaya), Mitsuho Fukudome, and Yuta Maeda (Timon D), making it a 2-day event packed with music and comedy entertainment.

"INSPIRE TOKYO 2025" is an urban festival that will bring music, craft beer, food, art, and workshops together to brighten up Tokyo's midsummer. It will be a four-day event that can be enjoyed by anyone, regardless of age or interest. Why not head to Yoyogi Park for a weekend getaway or a weekday evening break?

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