Source: Peatix

This will be a hybrid event consisting of a seminar and networking event held at a physical venue, as well as live streaming via Zoom.
[Please join us if you are one of these people]
Online advertising professionals: People who want to know about AI-automated advertising such as P-MAX, how it is evaluated, and creative management tactics
Data analysts: People who want to know the latest information on new multimedia and full-funnel effectiveness measurement, such as next-generation GA4 and MMM.
Tag and other technical personnel: those who want to know the options for highly accurate CV measurement
Marketing professionals: Those who want to increase their budget for digital marketing to increase brand awareness and development.
[Event Overview]
Digital advertising technology and measurement methods are undergoing a major transformation, and specialists and companies at the forefront of this field have come together.
Discover new inspiration through unique perspectives and innovative solutions backed by proven results that will lead advertising and marketing into the next generation.

Format: This will be a hybrid event consisting of a seminar and networking event held at a physical venue and a Zoom live stream.
Date and time: Tuesday, November 18, 2025
Doors open: 12:30pm
Start time: 1:00 PM
Networking event: 6:00 PM - 7:30 PM *After the seminar, a networking event will be held with the speakers, including drinks and snacks (only for in-person attendees).

[Seminar Program]

"Deep dive into AI-driven advertising: What are your data strategies and conversion measurement tactics?"

Hiroki Tanaka (Yuwai Inc.)
Yugo Haruyama (Ayudante Co., Ltd.)

Not only Google's P-MAX campaigns, which incorporate the latest AI technology, but also Meta and TikTok have released AI-driven ads. What kind of evaluation system is used behind the scenes of automation, and how do they adjust bids? What are the important data and signals that machine learning currently favors? Hiroki Tanaka, a leading expert on P-MAX, explains.

In addition, measuring conversions with high accuracy is important for optimizing AI-driven advertising.
GTM specialist Haruyama will clearly explain the current measurement technologies that can help achieve this, as well as the requirements, advantages, and points to note for each.

[Sponsor] Dentsu Digital Inc. "Causal Inference in the ID-less Era: Practicing MMM and Causal Impact"

Hideho Yoshida (Dentsu Digital Inc.)

As restrictions on individual tracking and access analysis using cookies and other methods become more severe, attention is being focused on methods that use statistical models to visualize the effects of advertising and promotional measures and use them in decision-making.
This session will introduce "Marketing Mix Modeling (MMM)," which estimates the contribution of measures from aggregate-level data, and "Causal Impact," which captures the impact of measures over time. We will outline approaches for evaluating the causal effects and overall ROI of measures without relying on individual data, as well as checkpoints to consider when putting them into practice.

14:25 ~ *Currently being adjusted Announcement to be made at a later date Stay tuned!
 
"Data transparency builds trust. Deepening the partnership between advertisers and advertising agencies through GA4"

Mr. Issei Konishi (JADE Co., Ltd.)

Which ads are really performing well? What data do you have to justify your budget?
Issei Konishi, a leading expert in GA4 advertising analysis, will delve into examples of advertising analysis using GA4 that you can start using right now, from measuring results independent of advertising media measurement to sharing information that strengthens trusting relationships with advertiser agencies. He will introduce practical initiatives that can be implemented in the field in particular.

"Considering creative and testing in an age of increasing automatic optimization"

Mr. Adachi Masaaki (Ollies Co., Ltd.)
Futo Uematsu (PROJECT GROUP Co., Ltd.)

While AI-driven machine learning and automation have made remarkable advances in programmatic advertising, the more advertisers benefit from this, the more likely advertising content will converge to cost-effective patterns, leading to concerns that all ads will become similar. How can we find new approaches and design tests to address this issue of "fixed and homogenized appeals"?
Mr. Adachi will explain how to develop appealing strategies for commoditized products and services, and Mr. Uematsu will explain the basic concepts that you should know before starting A/B testing of creatives and landing pages.

[Sponsors] Plaid Inc., Ajito Inc. "Plaid Group's proposal for utilizing advertising data in the AI era"

Keijiro Takeishi (PLAID Inc.)
Hayato Ida (Ajito Co., Ltd.)

In the rapidly changing age of AI, the importance of "accumulating" and "utilizing" data in advertising is increasing.
In this session, we will bring you the latest in advertising data utilization, including improving effectiveness through the use of first-party data and automating reporting using BigQuery and BI tools, through Plaid Group's advertising-related products "KARTE Signals" and "Databeat."

"A new perspective on brand strategy and KPIs"

Osamu Tamura (5 Co., Ltd.)
Akihiro Miyake (Corporation 5)

If advertising operations only focus on efficiency and immediate results, brand growth will reach a plateau.
In this session, Mr. Tamura will outline what a brand is, how to think about its development, and how to design KPIs.
Mr. Miyake will then introduce examples and expectations for brand awareness and development using Amazon, and introduce points to keep in mind before shifting advertising investment.

A networking event will be held after the seminar! Food and free drinks will be served.

[Sponsor]
Dentsu Digital Inc., Plaid Inc., Ajito Inc.

[Notes on application]
You can apply for up to three tickets per account.
Payment can be made by credit card, debit card, prepaid card, or PayPal. *Cash payments are not accepted on the day.
Receipts can be issued from My Tickets on Peatix.
Cancellations can be made up until 6:00 PM on Monday, November 17th. Cancellations after this date will not be accepted. However, changes to attendees are possible.
After completing your application, you will receive an application completion email (sent from tickets@peatix.com). If you do not receive it, please contact the secretariat (info-gen@a2i.jp).

[Notes for attending the event]
If you have symptoms such as fever, cough, or fatigue on the day of the event, please refrain from participating.

[How to make archives (lecture recordings and slides) public]
*Some lectures will only be available for live viewing on the day and will not be archived.
We plan to make the archives (lecture recordings and slides) available to participants (in person and online), a2i paid corporate members, and paid individual members only.
▼Peatix application (online or at the venue): Notification will be sent by email to the email address registered at the time of application.

[Other notes]
Please note that some of the content may be subject to change due to unforeseen circumstances.
Due to force majeure circumstances such as disasters or accidents, or various circumstances on the part of the instructors or organizers, the event may be canceled or the content or time may be changed.
In such cases, we will make an announcement on our website, a2i My Page, Facebook, X (formerly Twitter), etc., and will also contact you via the email address you provided when you applied. Please be sure to check this before attending the seminar.
*This page is for those who will be attending the physical venue. If you are only attending the webinar,This direction

Venue