The runway show for Shibuya Fashion Week 2025 Autumn will be held on Sunday, October 19th at Bunkamura Street.

Shibuya Fashion Week is an urban fashion event that has promoted diverse cultures alongside the redevelopment of the city. Since its inception in 2014, the event has been held in spring and autumn, bringing together the large commercial facilities around Shibuya Station to enliven the "fashion town of Shibuya," and this year marks its 24th anniversary.

The theme for this event is "New Style from Asia." Seoul, Korea, which has been gaining attention for its K-pop and K-dramas, and Shibuya, which has nurtured a diverse street culture, have teamed up to propose a new form of fashion that transcends borders. With the city as its backdrop, the creative forces of the two culture-producing cities will come together in a real way to explore the possibilities of free and borderless self-expression.

"SHIBUYA RUNWAY", which takes place on the street with traffic restrictions on Shibuya Bunkamura-dori and a red carpet laid out on the road, is an event that attracts a lot of attention and excitement every year. This year, as a joint project with South Korea's leading Shinsegae Department Store, "SHIBUYA RUNWAY - SEOUL MIX -", a runway show that is a collaboration between Shibuya, Tokyo and Seoul, will be held in three parts.

2024年秋に開催されたランウェイショーの様子

The first part, "SHIBUYA LOOK," will feature Shibuya's most representative apparel brands, including Kastane, MOUSSY, Barbour, and CONVERSE TOKYO, showcasing the latest in Japanese street fashion.

The second part, "SEOUL LOOK," will feature the latest collections from SHINSEGAE HYPER GROUND, a global brand developed by Shinsegae Department Store, as well as Korean brands popular with Gen Z, such as HOLY IN CODE, LUV IS TRUE, and LETTER FROM MOON. The final part, "SHIBUYA x SEOUL," will showcase new possibilities for Asian fashion with mixed styling that combines brands from both Japan and Korea.

Additionally, pop-up shops for Korean brands will be held at SHIBUYA109 Shibuya. The first will be on the 8th floor from October 17th to 26th, and the second will be at the "Limited POP UP BRIDGE." on the 1st floor from October 28th to November 10th.

Shibuya and Seoul, the cultural capitals of Asia, join hands to paint the entire city in a fashion-forward style.

Venue