Source: Peatix

*This event will be held in person only. There will be no online streaming.

Overview

This seminar will explore new possibilities from three perspectives: business development, promotion, and human resource development, by utilizing diverse cultural IP such as department stores, influencers, the metaverse, idols, and gals as a business approach. By combining the strengths of the three companies, we will introduce specific examples, such as launching a new business that utilizes the unique IP each company has cultivated, planning social media video content, and new methods for human resource development. We will provide hints for co-creating new value by linking culture and business, and deliver perspectives that will be useful for corporate growth strategies.
We will also report on the forum to be held in Bangkok, Thailand on August 29th, which will be the first step in the challenge of expanding pop culture overseas.

Organized by: Daimaru Matsuzakaya Department Stores Co., Ltd. Influencer Project
Co-sponsored by: Tsugiste Co., Ltd., CGO.com LLC

▼Recommended for these people

This seminar is recommended for those who want to overcome business challenges by thinking outside the box and using culture-based thinking.
・People in charge of new business and service development who want to consider business development using new channels, approaches, and IP
・Marketers who want to find new PR methods that utilize IP, or are tired of using existing social media.
・Human resource development staff who are looking for new human resource-related services to revitalize their organization

▼Event summary

[Date]
September 19th (Fri) 16:00-20:00

Seminar: 4:00 PM - 6:00 PM
Networking party (standing) 6:00 PM - 8:00 PM
*Please note that this may change slightly depending on the progress of the event.

[Venue]

SHIBUYA QWS CROSS PARK
Shibuya SHIBUYA SCRAMBLE SQUARE Shibuya-ku, Tokyo

*Please bring two business cards with you at the reception desk.

▼Opening talk (4:00 PM - 4:10 PM)

Daimaru Matsuzakaya Department Store Co., Ltd. DX Promotion Department Manager Ruoyoshi Okazaki

▼Panel discussion (4:10 PM - 5:50 PM)

Discussion 1: "Business Development: From Japan! Department Store x Idol x Gal: Business Development Utilizing Unique IP" (4:10-4:50 PM)

Speakers
Daimaru Matsuzakaya Department Store Co., Ltd. DX Promotion Department Manager Ruoyoshi Okazaki
Tsugiste Co., Ltd. Director Sakura Nodoka
President of CGO.com LLC Bubbly

Discussion 2: "The Reality of Video Production - Planning, Casting, and Directing: Behind the Scenes with Two Masterminds" (5:00 PM - 5:20 PM)

Speakers
Naohisa Okawa, Influencer Business Leader, DX Promotion Department, Daimaru Matsuzakaya Department Stores Co., Ltd.
CGO.com LLC, Gal Style Breast® Division Manager and kira☆meki Fantastic Director Harami
Tsugiste Co., Ltd. Director Sakura Nodoka (moderator)

Discussion 3: "Human Resources Services: Surviving Uncertain Times: Culture-Driven Human Resources Training" (5:30-5:50 PM)

Speakers
Tsugiste Co., Ltd. Human Resources Development Team Actor/Producer Emiko Izawa
President of CGO.com LLC Bubbly
Michiyoshi Okazaki, General Manager, DX Promotion Department, Daimaru Matsuzakaya Department Stores Co., Ltd. (Moderator)

▼ Closing Talk (5:50-5:55 PM)

Daimaru Matsuzakaya Department Store Co., Ltd. DX Promotion Department Manager Ruoyoshi Okazaki

▼Networking Party (Standing) (6:00 PM - 8:00 PM)

We will be holding a networking party where participants, including speakers at the NextWave Japan Forum, can deepen their connections.
Light snacks and drinks are available.

▼Notes

To purchase tickets, you will need to register and log in to Peatix.
After you apply for tickets, an email with application details will be sent from Peatix to the email address you registered.
Ticket applications will be accepted on a first-come, first-served basis. Applications will close once the planned number of tickets has been distributed.
Please note that cancellations will not be accepted after registration. If you are unable to attend the class, please arrange for someone to attend in your place.
Please note that the program content, schedule, and speakers may be subject to change without notice due to unavoidable circumstances.
Please note that we may refuse participation in this seminar to students, freelancers, or anyone deemed to be in a competitive relationship with the organizers or speakers.
Please refrain from engaging in any one-sided sales or solicitation activities towards speakers or participants. If you engage in any sales or solicitation activities, you will be asked to leave the event immediately and will be barred from participating in any future seminars held by our company.
Recording, photographing, videotaping, or streaming of the session is strictly prohibited.
With the exception of materials distributed at the venue, no presentation materials, video or audio data will be provided.
Please note that official photographers and media will be taking photographs inside the venue. Photos and videos may be published or broadcast for the purposes of public relations materials and press coverage by the organizer, group companies, and presenting companies.

▼About personal information

The personal information you enter when participating in this event will be used for the following purposes, in addition to those required by law.

[Purpose of use of personal information]
・Information regarding this event
・To contact you with responses to inquiries and opinions
・Providing information on new businesses of the DX Promotion Department of Daimaru Matsuzakaya Department Stores Co., Ltd.
- Provided to companies that co-hosted this event
・Contacting other necessary information

[Handling of personal information]
・Customer personal information will be managed strictly in accordance with Daimaru Matsuzakaya Department Stores Co., Ltd.'s "Basic Policy on Personal Information Protection."

▼Contact information

[Inquiries regarding the event]
Daimaru Matsuzakaya Department Stores Co., Ltd. Influencer Business
Please contact us using the inquiry form on the following website.
https://www.daimaru-matsuzakaya.com/business/influencer/

[Inquiries regarding the ticket system (Peatix)]
https://help-attendee.peatix.com/ja-JP/support/home

Venue