Source: Peatix

Do the photos you use really convey the charm of your area?

Hello. We are Tony, CEO of YamaTrips Inc., a Japan tourism branding company that promotes the appeal of Japan from an international perspective, and Shintaro, Creative Director.

Starting at 3:00 PM on Thursday, November 5, 2025, we will be holding a practical workshop titled "Why does that one image move us? - Learning from an overseas perspective the secrets of creating visuals that "communicate" and attract inbound tourists."

[Recommended for these people]

・Those who want to rediscover the appeal and value of their company by incorporating an international perspective
・Those who want to learn how to take photos based on "theory" rather than "intuition"
・Inbound business operators who are facing challenges in increasing the number of likes and responses on social media
・People in charge of social media and public relations at local governments and tourism associations
・Those who are responsible for disseminating information at accommodation facilities, restaurants, experience businesses, etc.

[Date and time] November 5, 2025 (Thursday) 15:00-17:00
[Venue] SHIBUYA QWS Cross Park 15th floor, Shibuya SHIBUYA SCRAMBLE SQUARE Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo
[Participation fee] Free
【timetable】
14:40-15:00 Reception Doors open and reception begins
15:00-15:55 Part 1: [Perspective] Why are we drawn to "that one photograph"? (Lecturer: Tony)
15:55-16:05 Break
16:05-16:55 Part 2: [Practical] Techniques for intentionally creating a captivating photo (Instructor: Shintaro)
16:55-17:00 Summary and Q&A

What you will learn: We will theoretically unravel the essence of why visuals move people overseas, and you will acquire the skills and mindset to intentionally create a photo that "communicates" with just your smartphone. We look forward to sharing the moment when your "perspective" will change.

[Introduction of the organizers]
Xia Chuan Tony
Representative Director of YamaTrips Inc. / Regional Branding x Inbound Strategy Producer

A Chinese Canadian who grew up in Canada, she worked at a town hall in Mie Prefecture as part of the JET program, where she was involved in sister city projects and developing local tourism resources.
After that, he worked at LINE Corporation and Ryohin Keikaku Co., Ltd., working to improve the global value of Japanese brands.

YamaTrips was founded in 2023.
Just a year and a half after its founding, the company has gained over 350,000 followers on Instagram and over 550,000 followers across social media. The company works with over 40 local governments and businesses across the country to plan and support inbound tourism product development. It handles everything from planning, production, communication, and sales.

Shintaro Hosoi
Videographer, Generative AI instructor

While working as a corporate customer sales representative at Hewlett-Packard Japan, he became aware of the power of video in terms of product promotion and began producing videos as a side job.
He specializes in live-action product and product promotion and social media video production, and in the past he has been involved in the production of promotional videos for Balmuda in Germany, promotional videos for domestic tours aimed at inbound tourists, and YouTuber Makonari Shacho.
He is currently focusing on the business and creative uses of generative AI, and while utilizing it in his own work, he also provides information and consulting on generative AI.

Venue