ここ最近、渋谷を歩いていて目につくのは「うどん店」の増加である。かつて渋谷で「うどん」といえば「丸亀製麺」か「はなまるうどん」の二択だったが、状況は変わりつつある。並木橋、センター街、道玄坂に3店舗を構える「山下元気うどん」や、昨年末に神泉でオープンしたNY発の人気店「hanon」を皮切りに、今年に入ってからも出店ラッシュが続いている。

左）渋谷に3店舗を構える「山下元気うどん」。創作系うどんも多く、女性人気が高い。　右）道玄坂上に今春オープンした「甚三」。安くてボリュームのある肉うどん系が人気

左）「香川一福ART]外観。奇数の日は「細麺」、偶数の日は「太麵」とグランドメニューも変わるため、日常使いでも食べ飽きない　右）「立吉餃子 渋谷店」の業態変更として「餅麺」オープン。特に明治通り沿い（渋谷3丁目）にうどん店が増えている

4月にはアパホテル渋谷道玄坂上南館1階に「かけ390円」から味わえる讃岐うどんの人気店「甚三」、5月には明治通り沿いにビブグルマン受賞の「香川一福」が手がける新業態「香川一福ART」、7月には“もっちり麺”が売りの「餅麺」と、次々と新店舗が誕生。インバウンド需要の高まりも追い風となり、ラーメンに劣らぬ勢いで「うどん店」が増えている。

In addition to the traditional Sanuki-style self-service udon, creative udon styles are also on the rise, gaining popularity among young people and visitors to Japan as a casual and enjoyable noodle dish. In addition to Instagram-worthy presentations, growing interest in noodle culture beyond ramen is likely behind this trend. Meanwhile, soba restaurants are declining, perhaps due to their lack of appeal to young people and women, and in Shibuya, where redevelopment is underway, it seems as though the scenes of long-established, Showa-era retro restaurants and stand-up soba restaurants are gradually disappearing.

The Shibuya Station area once boasted a vibrant culture of "standing soba" and "eki soba." Examples include the original Fuji Soba (closed in 2016) located along Bunkamura Street across from Shibuya 109, Kawakei (closed in 2015) under the JR tracks, Ajisai Chaya 1st and 2nd Outer and Inner Tracks (closed in 2016) on the JR platform, and Irorian Kiraku (formerly Buya) in the basement of the Hachiko Exit (closed in 2013?). Stopping by for a quick and affordable soba on your commute to work or school offered a sense of security. However, with the recent rise of cafes and international restaurants, soba restaurants have become less prominent. Udon noodle shops have emerged to fill the void, dramatically transforming Shibuya's noodle scene.

9月に復活オープンしたばかりの「本家しぶそば」。黒一色のファサードに白いのれんが映え、清潔感・格式の高さ・凛とした雰囲気を印象づける

Amidst all this, the long-loved Honke Shibusoba has made a comeback. It was once located at the bottom of a grand staircase after exiting the central ticket gates of the Tokyu Line and was beloved by many commuters and students, but closed in 2021 due to the redevelopment of Shibuya Station. Many expressed their regret at the time. Then, on September 14th of this month, Shibusoba opened a new store in Dogenzaka for the first time in five years.

Unfortunately, the new store is not located inside the station, but is a street-front store at the foot of Dogenzaka, but is conveniently located near the station. It consists of two floors, the first and second floors, with a U-shaped counter with 12 seats, a cash register and kitchen on the first floor, and 26 seats on the second floor. The unique ordering method of calling out "ka-ki-agee" into a microphone is a deliberate remnant of the days when it was a soba restaurant in the station. At the same time, the store has made modern innovations while preserving tradition, such as introducing an English menu and expanding its selection to cater to health-conscious customers, creating an atmosphere that is welcoming to women and foreign tourists. Immediately after its opening, it has been attracting attention on social media, with comments such as "unchanging deliciousness filling the five-year gap."

定番の「かき揚げうどん」に加え、「サバコロッケ」もおすすめ。サバの香りと味わいはそば汁との相性が良い。

The interior of the second floor. On the wall by the window is a wooden sign for "Honke Shibusoba" that once hung in front of the Shibuya Station store.

実はこの看板、前身である「二葉」の看板の裏を再利用したものだという。

With udon becoming increasingly popular in Shibuya, we hope to see a resurgence in soba. Just passing by the store and the aroma of the broth will whet your appetite and instantly get you in the mood for soba. We hope that the revival of Shibusoba will not just be a nostalgia for older men, but will continue to be embraced by young people and foreigners as a part of the food culture that combines nostalgia and newness in this ever-changing city.

Shibuya is overflowing with dining options. The next time you choose noodles, will you go for udon or soba? With the number of lunches over 1,000 yen on the rise, we welcome the addition of another cost-effective lunch option.

Honke Shibusoba Shibuya Dogenzaka Branch
〇住所：渋谷区道玄坂2丁目9－10 渋谷駅より徒歩約3分
Business hours: Weekdays 8:00-23:00 / Saturdays, Sundays and holidays 9:00-22:00 (Orders accepted 30 minutes before closing)

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Editorial Department: Takashi Fujii

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.