Source: Peatix

ThinkingData will be co-hosting a seminar with Pangle, BytePlus, and gamebiz, "ThinkingData 0→1 Meetup 2024 Summer" - Personalized communication that creates gaming experiences - at Shibuya Hikarie from 6:00 p.m. on Thursday, July 11, 2024.

The smartphone game market is seeing a succession of new entrants, and competition is intensifying day by day. In this environment, communication with users has become an important issue for all game companies, and is an essential element for creating beloved games, regardless of whether they are new titles or long-running titles.

In this seminar, we will invite key people from game companies Grams and WonderPlanet, which are using data to communicate with users, to talk about their ideas, community strategies, and actual examples of data usage.

If you are involved in game development, operations, or marketing and have any of the following concerns, please join us.

How should we use user behavior data?
What should you consider when designing a community?
How do other companies communicate with their users?
What KPIs should be used for analysis?

After the session, there will be a social gathering where participants can exchange information, so please stay until the end.

[Seminar Overview]

■ Participants
Game app producers and directors
Those involved in the game app business
Those who want to learn the know-how of game app management
Those who want to hear from the key people behind hit titles
App and game analysts and data analysts
*Please refrain from participating if you are not involved in the game app business, such as an agency.

■ date and time
Thursday, July 11, 2024 18:00-22:00 (Registration begins at 17:30)
*The time may vary slightly.

■ venue
Shibuya Hikarie 25th floor
TikTok for Business Office

■Access
・Directly connected to JR Line and Keio INOKASHIRA LINE "Shibuya Station" via a 2nd floor walkway
・Directly connected to Shibuya Station on Tokyo Metro Co.,Ltd. GINZA LINE on the first floor
・Directly connected to Shibuya Station B5 exit TOKYU TOYOKO LINE, Denentoshi Line, Tokyo Metro Co.,Ltd. HANZOMON LINE, and FUKU-TOSHIN LINE
(Access information)

■ participation fee
Free

Capacity ■
100 people (※The number of participants may increase depending on the application situation)

■ Timetable (planned)
17:30-18:00 Reception
18:00-18:10 Opening remarks
18:10-18:40 Grams Corporate Session
18:40-18:50 Pangle Sponsored Session
18:50-19:00 BytePlus Sponsored Session
19:00-19:30 Wonder Planet Corporate Session
19:30-19:40 Solution introduction by ThinkingData
19:40-19:50 Switch to social gathering
20:00-21:30 Social gathering
22:00 Complete withdrawal

■ Speakers (tentative)
<Speaker>
Grams Co., Ltd.
Director of Espada Co., Ltd.
Laguna Doll Content Development Manager/Japan Director for Korean Version
Game Developer
Keisuke Kase
Belongs to Espada Co., Ltd. Participated in the smartphone game "Laguna Doll" as a development collaboration with Grams. Was the Japanese producer for the 12th anniversary of the Korean PC MMO "Granado Espada" and managed the original development in Japan. Was the development and operation producer for the original smartphone title "Hagane Orchestra" jointly developed by Japan and Korea. At Laguna Doll, he was the head of content development and responsible for managing the Korean version in Japan.

Grams Co., Ltd.
Grams Development Department Manager
Engineer
Yuuta Ishikawa
He is currently working at Grams. He moved from another industry in 2016 and participated in the early development of the smartphone game "Laguna Doll" as an engineer. He has implemented a wide range of features on both the client and server, including the implementation of the game's main feature, "Speed Chain Battle." After going live, he also handles infrastructure failures. After forming the UI integration team and leading the engineering team, he is currently leading the project as the head engineer.

Grams Co., Ltd.
Deputy Director
Planning position
Yuuta Terakado
Joined Grams Inc. in July 2020. After 18 years of experience in various other industries, he moved to the gaming industry. He is in charge of the development and operation of the smartphone RPG "Laguna Doll." Armed with knowledge of other companies' titles that he has played in the past, he proposes content reward design, package product plans, and initial enemy behavior plans. He continues to actively incorporate knowledge and trends of other companies' titles, and works on planning and services that place emphasis on the field.

WonderPlanet Inc.
Executive Officer, VPoE and Head of EDMO Office
Tetsuichi Hiraki
After graduating from the Nara Institute of Science and Technology, he worked on research and development of new services and applications at Sony Corporation. He then developed a number of web services at what is now Sony Network Communications Inc. After planning and developing social games for mobile browsers, he became the CTO and director of Tanosim Inc. In his current position as VPoE and head of the EDMO office, he is responsible for the growth of the engineering organization, maximizing productivity, and driving the technology of the entire company.

WonderPlanet Inc.
Data Analyst
Ryota Choji
After working as a planner at a game company in Tokyo, he joined WonderPlanet in 2017. After gaining experience as a director and producer, he is now involved in data analysis for multiple products as a data analyst.

Thinking Data Inc.
Data Analyst
Riku Shiraishi
During his time at university, he worked for the international NGO "Results Japan" in advocating policy on global health, and while in Kenya, he planned and managed the "Sand Flea Disease Countermeasure Project". After returning to Japan, he worked for the Japan International Cooperation Agency (JICA) until 2019, supporting the overseas expansion of Japanese companies. After graduating from university, he joined Metaps Inc. in 2020, and became a senior researcher at Digital Transformation Institute Inc. in 2021. In 2022, he founded his own business company, null Inc., and provides management advisory services to several small and medium-sized enterprises. At ThinkingData, he works as a data analyst, analyzing data for game apps and supporting data-driven operations.

Pangle Business Development
Manager
Hiroki Inoue
He is one of the founding members of Pangle in Japan and is in charge of domestic game clients. He has been working in the gaming and advertising field for 8 years. He is involved in monetizing in-app ads and supporting promotions for indie games to major game companies.

Enterprise Partnership and Solution-BytePlus-JPKR
Sales Manager
Akitsugu Matsushima
At BytePlus, he was in charge of sales for recommendation systems and CDN products. He has been involved in planning and distribution of mobile content for many years. At Huawei Technologies Hong Kong, he was in charge of building global content management, and at Unity Technologies, he was in charge of leading the Unity Distribution Platform for APAC game publishers and licensing Unity for the industrial sector.

<Progress>
Gamebiz
Yoshitaka Tatsukawa
He worked at Enterbrain (now KADOKAWA Game Linkage) in the planning and sales of in-house media, and as an alliance director at COLOPL. He also served as a division manager and executive officer at SocialGameInfo (now gamebiz), which was a subsidiary at the time. He is now independent and has established TeeL LLC. He is a producer at gamebiz.

■ What to bring, precautions, etc.
・Please bring two business cards for identity verification at the reception. We will require one of them.
・There will be no power outlets at the venue, so please make sure to charge your PC and other devices before coming.
・Please note that the event may be covered in articles by the media.
・Free Wi-Fi is available at the venue, but the speed may become slow if many people connect. If possible, please prepare your own connection environment.
・Smoking is prohibited inside the venue. Please use the designated smoking areas.
・Please note that presenting companies may contact registrants for this event to introduce their services, etc.

Venue