BEYOND THE RIDGE - CAMP GEAR EXHIBITION -
Date: Saturday, September 28, 2024 - Sunday, September 29, 2024
Time: 11:00 - 20:00
9/28 (Sat): 16:00-20:00
*Start times may be earlier than usual.
9/29 (Sun): 11:00-19:00
Location: 8/COURT
Price: Free admission
No prior application required
Sponsored by NUXDI, DAMONDE EQUIPMENT, KAZE_TO_MORI, R3LABO, FROM SCRATCH, CAMP HOLIC, GRAYSCALE STUDIO
Camping gear brands active both in Japan and overseas have come together to create a new camping event that connects nature and the city, making your outdoor experience even more free and exciting.

"BEYOND THE RIDGE" is a special pop-up event where you can experience the charm of camping gear to the fullest.

Camping gear brands that are highly acclaimed both in Japan and overseas will gather in Shibuya, Tokyo. This event will not only sell products, but will also display each brand's representative masterpieces in an artistic way. You can enjoy camping gear in a sophisticated space like an art gallery. This special experience, which is different from regular camping equipment sales events, awaits you, where you can deeply appreciate the design and functional beauty.

On the day, in addition to the display and sale of gear, there will also be a wide variety of activities. For example, at the "Live Paint Booth" by an illustrator, you can enjoy an immersive art experience by watching the work being painted on the spot. Also, at the "Custom Booth", you can customize apparel items such as clothes and caps by attaching patches on the spot to create original items.

This event will propose an urban and stylish camping style, and will be an opportunity to discover new ways to enjoy the outdoors. Your outdoor experience will be further enriched with items and spaces that incorporate free-thinking ideas that are not bound by traditional outdoor scenes. This is an event not to be missed not only for camping fans, but also for those interested in design and outdoor life.
NUXDI @_nuxdi_
The design engineering company has brought together the technical and design skills it has developed over the years to release the outdoor brand "NUXDI." Based on the concept of "BETWEEN NATURE AND I (expressing the future relationship between people and nature)," the brand offers innovative outdoor gear that captures the times.
https://nuxdi.com/

DAMONDE EQUIPMENT  @damonde_equipment
Launched in 2021 in Fujinomiya City, Shizuoka Prefecture. The brand name DAMONDE was named after the local dialect, and was chosen with the hope that it would become a brand that campers would feel attached to, as dialect = familiar. Items with a lightning motif are available with an edgy angle, like the lightning that rains down from the foot of Mount Fuji.

KAZE_TO_MORI　@__kaze_to_mori__
KAZE_TO_MORI is an independent brand based in Hiroshima that uses digital fabrication to create products. With the theme "BE ALTERNATIVE, BE YOUR SELF," the brand develops a variety of products that brighten up the outdoor scene.
https://kazetomori.com/

R3LABO　@r3labo
R3LABO is a brand where members who love nature use 3D printing to create tools that they truly want. The brand offers items that cross over into gardening and outdoor activities, which are the shared hobbies of brand director naoquixote and product designer greenmountainjp. R3LABO's signature product, UKEZARA, is a product that adds functionality and design to a plant tray. It has been praised for its functionality of improving the drainage and breathability of flower pots and helping plants grow healthily, and has sold 5,000 units to date. It is currently available in 16 gardening stores nationwide. The brand also offers original outdoor gear that takes advantage of the free shapes and gimmicks that are unique to 3D printing, and is loved by users both in Japan and overseas.
https://rrr3n.official.ec/

FROM SCRATCH　＠fromscratch_ueki
A brand that began production in Kagoshima in 2020. FROM SCRATCH means "from zero, from the beginning, from nothing." As the brand name suggests, the theme is to create unique and original products that you will want to pick up and use, and that will lift your spirits just by having them. In addition to original items, they also widely offer collaboration models produced with many outdoor brands both in Japan and overseas.
https://mottokuma.theshop.jp/

CAMP HOLIC　＠camp_holic20
A brand launched in 2021 to promote her camping style on social media. She also creates illustrations herself, drawing designs with the theme of "a little mysterious, a little scary, but somehow cute," while developing products that can be used for everyday use without being limited to camping gear.
https://somedaythe13.base.shop/

GRAYSCALE STUDIO　＠grayscale_studio_
A new camping gear brand that launched in February 2024. It offers two color lines: a black gear line with a black base and a white gear line with a white base. In addition to camping gear, it also has a project to sell NFTs as membership cards, which is unprecedented in the industry.
https://grayscale-studio.jp/ja

Venue