Source: Peatix

"A moment to talk. A connection to forge."

Following last year, we will be holding the Healthcare SHIP Social Meeting again this year.

Last year, about 100 people attended, and we once again experienced the importance of talking offline, not online, and felt the great potential of the connections that can be made. This year, we planned the second event with the desire to create a place where people can enjoy "this moment" that can only be experienced offline.

This year's theme is "A moment of conversation. Forging connections."

Through delicious food, drinks and fun conversation topics, participants will be able to spark dialogue and make connections.

We hope that this will be an opportunity for you to make new connections, reunite with long-awaited friends, and forge a variety of other connections.

The venue this year will be LOFT9 Shibuya in Tokyo.
Please enjoy this once-in-a-lifetime opportunity to hear from a diverse range of speakers in a relaxed and tranquil atmosphere.

- Free dialogue between the participants in a radio recording-like atmosphere -
Stories that can only be told here, stories of failure, and happy stories. It will be fun to see what kind of talk will come out on the day.

You'll definitely hear stories you've never heard at other events. You can also enjoy food, drinks, and alcohol at the venue.

You can learn something new, take home some useful tips, enjoy the company of others, or just have a drink.
Everyone has their own way of enjoying things. Please feel free to stop by.

【Event Summary】
Date and time: Sunday, August 18, 2024 11:00-16:00 (Opens at 10:30)
・Venue: LOFT9 Shibuya (Kinohaus, 1F, 1-5 Maruyamacho, Shibuya-ku, Tokyo)
Capacity: 100 people
・Participation fee: 4,000 yen (+1 order required in addition to the participation fee)

[Talk session guests]
●Hospital Public Relations Committee: Maki Kitaura, Hospital Public Relations Baron Dessé (Ryo Takahashi), Shiori Machida
How do you infiltrate within an organization? How medical institutions advance community activities: Yoyo Mitsuyama and Hiroki Miyaji
● People-oriented organizational management: Yusuke Suzuki and Toshiki Tanaka
What are open architecture and open welfare?: Takuya Baba and Kentaro Ataka
Can medical policy and public health really improve the medical world?: Haruki Matsumoto and Kensuke Yoshimura

【time schedule】
10:30      Doors open
11:00-11:15 Event description
11:15-11:55 Hospital Public Relations Committee
12:05-12:45 How do you infiltrate within an organization? How medical institutions advance community activities
12:55-13:35 People-Facing Organizational Management
13:35-13:55 Break
13:55-14:35 What are open architecture and open welfare?
14:45-15:25 Can medical policy and public health really improve the medical world?

[Talk session details]
Talk session 1: "What should we do about the hospital public relations committee?"

"Does your hospital have a PR person?" Although promoting a hospital, including recruiting personnel, is an important task, it is a role that is often put off in hospitals for some reason. Recently, there has been a movement to introduce good examples in order to boost hospital PR, but most of these stories are about pretty things. However, behind the stories, there is a lot of dirty work and conflicts. We also hear many people say, "We can't afford the personnel costs to hire a full-time staff member, so we assign them to a dual role." Hospital PR strategies change depending on the size of the organization. What should we do? In this session, we will focus on the reality of hospital PR and discuss the actual challenges and conflicts.

Maki Kitaura

After graduating from Kansai University, he worked for a general company, but then left the company to become a physical therapist. A few years later, he taught at a training school, and returned to clinical practice in 2015. He traveled around the country as a recruiter for a rehabilitation hospital, and successfully recruited about 200 new graduates over a seven-year period. He is skilled in recruitment marketing, including SNS management and website construction. He will join CUC Hospice in spring 2023, where he will be involved in managing the rehabilitation department and recruiting therapists.

Hospital Public Relations Barondesse/Ryo Takahashi

Production director and advertising and PR planner. Involved in website production since the 1990s, after working in marketing and production for local and global businesses, he now provides comprehensive support for the planning, production, operation and improvement of hospital PR, with a focus on "clarity from the patient's perspective" and "advertising and SEO necessary for attracting patients," and currently operates over 100 medical institution websites. On social media, he provides information on "PR that medical institution consultants don't mention" and "ways of communicating information that hospital PR staff should know." He writes about medical advertising for "Osaka Insurance Doctor Journal" and nurse recruitment for the Sanro Research Institute's "The Power of Nursing." Hospital PR Baron de Se X (formerly Twitter)

Shiori Machida

After working as a medical representative for a pharmaceutical company and a freelancer, he joined Shonan Fujisawa Tokushukai Hospital in 2013. After working on the public relations magazine in the marketing department, he was made the head of the website, which prompted him to jump into the world of web marketing. Instagram, which he started in June 2021 for the purpose of recruiting staff, has achieved over 10,000 followers. He has succeeded in recruiting for positions such as nurses, pharmacists, and medical interns. He won the Hospital Public Relations Award 2023 Social Media Division Grand Prize. He is active in a wide range of areas, including writing for magazines, lecturing at study sessions both inside and outside the hospital, and media initiatives (Jonetsu Tairiku). He is currently working on several projects for television and media.

Moderator: Kazuki Kano, SHIP Management

Talk session 2: "How do you penetrate into the organization? How medical institutions advance community activities"

As social factors such as isolation and loneliness have come to be seen as important factors in terms of their impact on health, local and community activities by medical and welfare professionals have been attracting attention. In particular, in recent years, there have been cases of organized activities at hospitals and clinics, but there are many cases where they face challenges such as "it has a good reputation from the outside, but it is a new initiative and there is no support from within the hospital," or "there are people who are interested, but it is difficult to carry it out alongside clinical work." This time, we have invited practitioners who are involved in community activities at hospitals and clinics to think more deeply about how to proceed with community activities that involve organizations.

Mitsuyama Yoyo

Director/Assistant Producer of General Home Medical Clinic Mino, Community Doctor. Lives in two locations: Tokyo and Mino City, Gifu Prefecture.

He trained as a family doctor in Tokyo and studied medical education to research community care and develop those who carry it out. He was impressed by the care approach of community nurses in Shimane Prefecture and started running food stalls in the town himself. He then ran a community doctor fellowship. In 2023, he will shift one foot to Gifu Prefecture and in January 2024, he will launch a care center in Mino City focusing on home medical care and community care. He wants to discover the outdoors in Gifu, but he hasn't been able to take the plunge.

Hiroki Miyachi

Director of Kakegawa Higashi Hospital, community doctor, and person who lives in both Tokyo and Kakegawa City, Shizuoka Prefecture.

In Kakegawa City, a medically underserved area, he has launched a home visit clinic and a comprehensive community care ward. Toward the realization of community care using social capital, he has successfully completed a series of unconventional projects with the government and local companies. He also focuses on sharing the knowledge he has gained in Japan with countries overseas that are facing an aging population.

Moderator: Ayaka Fukui, SHIP Management

Talk session 3: "People-oriented organizational management"

In today's world, where work styles have diversified, it is said that in order to find meaning in an organization and work with high motivation, it is essential to face and communicate with people. However, in medical institutions, which often have a clear chain of command and are traditional pyramidal organizations, is it possible to create a good organization by facing and communicating with people? We will explore the values and sources of motivation of people involved in medical care, and whether people can be transformed through dialogue in an organization.

Yusuke Suzuki

Director of Akihabara Save Clinic

Graduated from Kochi University School of Medicine. After graduating, he worked in internal medicine clinical practice while also working in Kochi Prefecture's medical PR and mental health support for young medical professionals. In 2015, he joined Hides Co., Ltd. and is involved in improving the medical environment as a consultant. In 2018, he opened Akihabara Save Clinic, based on the concept of a "save point (a base of peace of mind)". He strives to provide medical treatment that does not separate the mind and body, with a focus on trauma care. After a close relative committed suicide while he was a medical intern, he made mental health his life's work, and he gives lectures and publishes books. His main works include "Life is not long enough to endure," "How to truly rest, as taught by a psychosomatic medicine doctor," and "I can't stop trying my best," which have sold a total of 300,000 copies. He likes Splatoon

Toshiki Tanaka

President and CEO, Hi's Corporation

Graduated from Tokyo Medical and Dental University Graduate School. After working for a trading company, he entered the world of medical management. He was involved in the human resources department, corporate planning department, and cross-organizational projects at Kameda Medical Center and St. Luke's International Hospital. After a 15-year career as "someone inside a medical institution," he began working as a medical management consultant in 2017 as "someone outside of medical institutions." With the motto of "management support for medical professionals," he provides management support to a wide range of medical institutions, from clinics to university hospitals, while also lecturing, speaking, and writing about medical management and medical policy. He loves the Yakult Swallows.

Moderator: Aya Masutani, SHIP Management

Talk Session 4: "What are open architecture and open welfare?"

Welfare facilities tend to be closed off to the local community. As a place of living, it is important to protect privacy, but we must avoid cutting off ties with the community and distancing welfare from the local people. We will consider from the perspectives of both activities and architecture what a safe place can be that is open to the community while protecting people's lives.

Takuya Baba

Chairman of the Board of Directors of the Aikawa Shunju Social Welfare Corporation

After graduating from university, he worked at GAP Japan and Giorgio Armani Japan before joining the current company as the second-generation CEO in 2010. In 2016, he collaborated with architect Chie Konno and university students on a project to open the garden of a nursing home to the community. In 2017, he established the Aikawa Living Lab, a space for citizens to talk using a local community center. In 2018 and 2019, he opened Kamiyato Tokoboko Nursery School Plus, a licensed nursery school that provides inclusive education for children aged 0 to 18, regardless of whether they have a disability or not. In 2022, he opened the Kasugadai Center, a community coexistence cultural center, and the Laundry Culture Research Institute, a laundry service, on the site of a dilapidated supermarket in a residential area. He completed a graduate course in welfare management at the Japan College of Social Work.

Kentaro Ataka

Architect/CEO of Patrac Inc.

After graduating from Tokyo University of the Arts Graduate School, he founded Ataka Kentaro Architectural Planning Office (reorganized as Patrac Co., Ltd. in 2015). His home medical clinic "Kagayaki Lodge," which offers an extra space, won the Good Design Gold Award and the Medical Welfare Architecture Award. He has also designed "Hotchi no Lodge," which features a clinic and a large kitchen, and "Kagayaki Camp," which provides childcare, medical fitness, and lodging for severely physically and mentally disabled children and those receiving medical care. He also plans and manages "Tono Off Campus," a regional revitalization project in Tono City, Iwate Prefecture, which simultaneously carries out detailed research, planning, practice, and education, and is currently working on an exhibition and utilization project for the Chiba Family Residence, an Important Cultural Property and the largest curved house from the Edo period.

Moderator: Takumi Otani, SHIP Management

Talk Session 5: Can medical policy and public health really improve the medical world?

Many people consider public health, such as medical policy or MPH, as a career option when they feel frustrated in the clinical field, but it can be said that this is one of the fields where there is a large gap between "knowing" and "doing." We have invited two top runners who continue to push forward while actually building consensus with many stakeholders using the power of policy and data, and we would like to explore the methodology of how they do it and the source of value for people who can make the desire to achieve "changing the world" their own.

Kensuke Yoshimura

Director of the Next Generation Medical Initiative Center and Specially Appointed Professor, Chiba University Hospital
Career Coordinator, Medical Facilities Division, Chiba Prefecture

Graduated from Chiba University School of Medicine. Completed his MPH at the University of Tokyo Graduate School and his PhD at Chiba University Graduate School. After working as a psychiatrist and industrial physician, he became involved in medical policy at the Ministry of Health, Labor and Welfare in 2015. In 2018, he became a special lecturer and industrial physician at Chiba University Hospital. He has been in his current position since 2019. Since 2020, he has participated in the Chiba Prefecture Coronavirus Response Headquarters Secretariat as part of COVID-19 countermeasures, and also provided medical support as a quarantine officer at Narita Airport. His specialties are medical policy, social medicine, medical information, and mental health. He is a designated mental health physician, psychiatrist/supervising physician, and occupational health consultant. He is the author of "Medical Good Strategy 2040 - 13 Strategies for Surviving Medical Care in 2040" (Logica Shobo, 2022).

Haruki Matsumoto

※Profile in preparation

Moderator: Yosuke Ishii, SHIP Management

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What is SHIP?
SHIP is a creative community that brings together members with a wide range of interests in healthcare, including medical care, nursing care, and welfare. It functions as a place of learning where members can communicate and exchange healthcare-related information both online and offline, both in real places. It also serves as a place of hypothesis testing, where members can support their thoughts, such as "I want to do this, but I don't know where to start" or "I'm worried about acting alone," and give shape to their ideas through the community. SHIP aims to be the place where small actions are born, the most in the medical care, nursing care, and welfare industries.

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