Source: Peatix

The Japan GR Summit is an annual event to achieve the goals of the Japan GR Association, Inc., the organizing body of the summit: to spread awareness of the need for GR, to learn about GR cases, and to connect GR players with each other.
The Japan GR Association defines GR (Government Relations) as "a method of building relationships with political and administrative authorities to solve social issues," and sets its areas of operation as "Rule Change (system reform)," "Deal Making (acquiring projects)," and "Appeal to Public (raising public opinion)." This summit is held every year to reaffirm these three points.

In addition, the Japan GR Association's policy for 2025 is to create a society in which the younger generation feels they want to participate in creating rules and projects, and we are planning sessions with this in mind.

■ Summary
Date and time: April 12th (Sat) 13:30-18:30
Location: Shibuya QWS Scramble Hall
SHIBUYA SCRAMBLE SQUARE 15th floor, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Participation fee: Free (up to 150 people, participation fee for after party)
Applications: Accepted only through Peatix

■We would like to invite all of you to come:
People who are active in the GR field
People interested in the GR field
Business companies that want to use GR to reform systems, acquire projects, and raise public opinion
Non-profit GR participants
Local government/central government officials
Councillors, mayors, representatives

■Schedule:
13:30-13:40 Opening
13:40-14:30 Session A: Rule Change
14:30-14:45 GR_Public-Private Partnership Award 2025 Overview and Award Ceremony
14:45-15:00 Best Award Presentation:
15:00-15:10 Break
15:10-16:00 Award Winners Session (3 speakers, moderator: Katsumi)
16:10-17:00 Session B: Deal Making
17:10-18:00 Session C: Appeal to the Public
18:00- Closing
18:30- After Party (Invitation only)

■Sponsoring organizations:
Gold Sponsors:
GR Japan Inc.
Next Relation Inc.

Silver Sponsor:
Yomite Co., Ltd.

■Chairperson:
Kameda Nenpo, Chief GR Officer, Japan GR Association

■Session A (Rule Change):
Advocacy that moves society: A new approach to policy formation

In the past, rule changes were made to protect the interests of individual companies or industries by buying tickets to political fundraising parties, inviting politicians as advisors to industry associations, and submitting lists during elections. However, rule changes to create new markets are proceeding in a different way. In areas such as mobility, finance, healthcare, and tourism, specific system reforms have been realized using a variety of methods. We would like to ask those who can talk about the actual history of these changes to propose new models for rule change.
Speakers:
Anju Ishiyama, Representative Director of PublicMeetsInnovation General Incorporated Association
Takeshi Kuroda, Associate Director, GR Japan Inc.
Yasutomo Suzuki, Governor of Shizuoka Prefecture
Moderator:
Kota Onodera, CEO of Next Relation Inc.

■Award overview and award ceremony
Summary: Kyoko Imai, Chief GR Officer, Japan GR Association
Awards and presenter: Yuto Yoshida, Representative Director of the Japan GR Association

■Announcement of Best Award Case
Ken Yanai, Local Spirit Development Organization

■Award Winners Session:
The Challenges and Prospects of the Award Winners - The Future Paved by Public-Private Partnerships -

Since 2021, we have been soliciting, collecting, and awarding public-private collaboration cases that are best practices for solving regional issues from across the country. The aim is to help promote the solving of regional issues by creating opportunities to learn the essence of these cases and then share them with the rest of the country. This year, we added an evaluation criterion of "challenge level" in particular and called for submissions from a wide range of public organizations. The selected organizations will be speaking at the event to discuss the future of public-private collaboration.
Speakers:
Shingo Koganei, CEO of BO Chance Co., Ltd. (Book Off Group)
Nana Takamatsu, Representative Director of Warashimurajuku Co., Ltd.
Koji Morita, Mayor of Miyake Town, Nara Prefecture
One other person, under adjustment
Moderator:
Kyoko Imai, CEO of Yell Engine Co., Ltd.

■Session B (Deal Making):
Solving social issues through public-private collaboration! Towards establishing a methodology

There are many government-led public-private partnership schemes, such as the Regional Revitalization SDGs Public-Private Partnership Platform, the Corporate Hometown Tax Donation, and PPP/PFI. However, there is also an increasing number of local governments and players who mediate public-private partnerships independently without relying on these schemes. However, the reality is that such methodologies are rarely disclosed and tend to belong to organizations or individuals. In this session, we will invite top players to take the stage and demonstrate their techniques, including realistic public-private interactions.
Speakers:
Yoshiyuki Araki, Mayor of Koshi City, Kumamoto Prefecture
Miki Miura, Representative Director, Japan Succession Donation Association
Ichita Yamamoto, Governor of Gunma Prefecture
One other person, under adjustment
Moderator:
(Tentative) Yuto Yoshida, Representative Director of the Japan GR Association

■Session C (Appeal to the Public):
Thinking about the Shape of Society with Generation Z: Creating Public Opinion that Generates Empathy and Discussion

Until now, old media such as television and newspapers held the monopoly on shaping public opinion. However, with the advent of video sites and social media, the methodology has changed dramatically. Furthermore, characteristics such as "echo chambers" and "filter bubbles" not only shape public opinion, but also have a major impact on actual voting behavior. Although it is a tool that can create division, if used properly, it can also create strong public opinion for venture companies and NPOs. In this session, speakers, mainly from Gen Z, will discuss examples and methodologies.
Speakers:
Tomoya Ogawa, Mayor of Hatoyama Town, Saitama Prefecture
Chieko Hideshima, Director of the Japan Youth Council, Gap Year
One other person, under adjustment
Moderator:
Ayano Sakurai, Representative Director of GENCOURAGE General Incorporated Association

■Japan GR Summit After Party
The event is being held to create a real-life space and community where quality players can connect with each other, which is the founding purpose of the Japan GR Association.

Time: 18:30 to 20:30
Location: SALON in QWS
Fee: 11,000 yen
Applications will only be accepted via Peatix (please note that participation on the day will not be accepted).

Venue