Meeting a celebrity you admire, getting an autograph and a photo with them - there are people who strategically realize the situation that everyone dreams of at least once. They are respectfully called "mehars". An event called "Mehar Summit 2025" with the aim of improving the social status of "mehars" will be held on March 21st at COURT on the 8th floor Shibuya Hikarie.

The event is being organized by Tokyo Graf. The event will discuss from various angles how fan-focused activities contribute to business creation and career development. In addition, on the day of the event, a registration certificate ceremony will be held to commemorate the day that March 8th was registered by the Japan Anniversary Association as "Fan-Find-What-You-Love Day," in keeping with the pronunciation of the word "fan-focused."

Part 1: "Member's Day: Find What You Love" Anniversary Registration Certificate Award Ceremony

To commemorate the official registration of March 8 as "Miharu Day: Find What You Love," the representative director of the Japan Anniversary Association, Kiyoshi Kase, will be on stage to hold a registration certificate presentation ceremony. Participants will receive a "certificate sticker" as a special gift.

Part 2: Fan Talk

Leading business people will take to the stage to explore the potential of trend-chasers.

"Favorite things, fan bases, and fangirls"

The speakers were Kaho Tada of Oshicoco Co., Ltd. and Hiroto Ikeda of Fanbase Company Co., Ltd. The moderator was Yuji Fujita of Peatix Japan. From a different perspective to "oshikatsu" and "fanbase," they will talk about the business possibilities brought about by the actions of fans.

"The Well-Being Relationship Between Celebrities and Fangirls"

The speakers were Shinya Makabe, a former Japan national rugby player and Suntory Holdings Limited employee, and Katsutoshi Yano, a former Matsuyama Commercial High School student who made the famous "miracle home run" in the 1996 Summer Koshien finals and is now with Ehime Asahi Television. The moderator was Takatake Hibiya, CEO of kipples. From the perspective of celebrities, they will discuss how being involved with the "fools" affects their careers and lives.

Part 3: A social gathering for fans

A social gathering will be held as a place for speakers and participants to interact with each other. Business cards for signing will be prepared, and participants will be able to exchange autographs along with their business cards. The venue will feature a drink booth sponsored by Suntory, a fortune-telling booth, and a collaboration booth with the shared bookstore "Shibuya XX Bookstore."

The admission fee is 3,000 yen for general admission, and VIP tickets come with a limited edition "Meher T-shirt." Applications can be made through the Peatix dedicated page (https://38summit.peatix.com/).

Venue