Source: Peatix

Synesthesia and home design
What is the future of sensory space as thought at Linn?
In today's world, where population decline and diversification are progressing, the question of what constitutes a "rich lifestyle and housing" is being asked anew. In response to this trend, a co-creation project has been launched in which companies, universities, and local governments are collaborating across fields to conceive and put into practice the next form of lifestyle and housing.
"SHIBUYA Co-Creation Lab for Living Innovation (Linn)" has been launched under the auspices of the SHIBUYA QWS Innovation Council (SQI Council).

We have invited Professor Minamizawa Kota of the Keio University Graduate School of Media Design, who is one of the theme owners of this lab, and Executive Fellow Yokota Yukinobu of i.school, to discuss the theme of "synesthesia and home design" and envision future possibilities and ways of putting it into practice.

▼Timeline
18:00 - 18:30｜Admission
18:30 - 18:45 | Greetings + Industry-academia collaboration and the future of QWS (SHIBUYA QWS Director Nomura)
18:45 - 19:15｜About SHIBUYA Co-Creation Lab for Living Innovation (Linn) (ADDReC Inc. CEO Taiga Fukushima + i school Executive Fellow Yukinobu Yokota)
19:15 -20:30 | Theme talk session "Synesthesia and home design" (Director Nomura + Professor Minamizawa Kota, Graduate School of Media Design, Keio University + i school Executive Fellow Yokota Yukinobu)

▼Project details
Date and time: May 26, 2025 (Monday) 18:30-21:00
Venue: SHIBUYA QWS Cross Park
Participation fee: Free (advance registration required)
Capacity: 50 people
Sponsored by: SHIBUYA QWS Innovation Council (SQI Council)
Planning and management: SHIBUYA Co-Creation Lab for Living Innovation (Linn), ADDReC Co., Ltd.

▼Guest and speaker introductions
Sachio Nomura
SHIBUYA SCRAMBLE SQUARE Co., Ltd. Sales Division Manager / SHIBUYA QWS Executive Director / SHIBUYA QWS Innovation Council Steering Committee Chairman
In 2001, he joined Tokyu Corporation, where he was in charge of finance in the Finance Department. In 2010, he was seconded to Tokyu Department Stores, where he was also in charge of finance in the Management Office. In 2014, he returned to work and was in charge of planning and development as the project manager for SHIBUYA SCRAMBLE SQUARE in the Urban Development Business Headquarters Shibuya Development and Business Department. In 2018, he was seconded to SHIBUYA SCRAMBLE SQUARE Corporation, where he continues to be in charge of the current project. He is currently aiming to create new social value from the unique Shibuya community at "SHIBUYA QWS."

Kouta Minamizawa
Professor, Graduate School of Media Design, Keio University (KMD)
Japan Science and Technology Agency Moonshot Research and Development Program, Goal 1 Project Manager
He graduated from the Department of Mathematical Engineering, Faculty of Engineering, The University of Tokyo in 2005, and completed his doctoral studies at the Graduate School of Information Science and Technology, University of Tokyo, in 2010, receiving his PhD in Information Science and Technology. He presides over the KMD Embodied Media Project, and is promoting research and development and social implementation of embodied media that allows for the sharing, creation, and expansion of physical experiences, as well as the dissemination and promotion of haptic design through the Haptic Design Project. He is also a member of the Young Academy of the Science Council of Japan and a technical advisor to Telexistence Inc.

Yukinobu Yokota
i.school Executive Fellow
Part-time lecturer at Waseda Business School
Innovation Director, ADDReC
He is an expert in innovation creation and new business development. He has consistently supported companies in creating new businesses, building organizations, and developing human resources for the sustainable growth of society. After graduating from the master's course at Kyushu University Graduate School in 2006, he started his career as a management consultant at Nomura Research Institute. In 2011, he founded the innovation consulting firm i.lab, and in addition to managing the company as its representative director, he has been involved as a consultant in over 100 new business and organizational reform projects, mainly for major companies. His strengths are in new business creation, business design, future insight, and brand strategy. In the field of education and research, he served as director of the innovation human resources development program at the University of Tokyo i.school for 10 years, and taught innovation management-related subjects at Waseda Business School. He has also focused on developing the next generation of innovation human resources, utilizing his practical knowledge from both academia and industry. His book "INNOVATION PATH - How to proceed with innovation projects that produce results" (Nikkei BP, 2016) has been published in Japan, China, and Taiwan. As an inventor, he has applied for and registered a total of 60 patents (45 domestic and 15 international). His inventions are diverse and include water treatment technology, skin and bio-measurement technology, voice control technology, and logistics technology.

Venue