Source: Peatix

I sometimes receive inquiries from startup founders who are just starting out and say, "I want to start selling enterprise products..."

However, most of the problems discussed there are about "techniques."

I need a list of potential clients. I don't even have a starting point. I hired a sales consultant, but the person who introduced me wasn't the right person...

You might be hitting these walls because you're only seeing the other person as a "target to conquer."

The large corporations that have supported Japan are not merely characterized by their "number of employees" or "financial strength," but also by their accumulated history, the trust they have upheld, and their unique values. While they are often grouped together as "JTC (Traditional Japanese Companies)," some companies operate with a top-down, swift approach, while others prioritize the understanding and acceptance of those on the ground above all else. Different origins mean that the "justice" they cherish also differs.

If you have a service or product you want to implement in society, you should definitely leverage the power of a "giant." And the key to unlocking that power is not to "introduce your own product," but to propose a framework for creating "new markets and sales" together with a large corporation.

Pursuing "social value" is by no means volunteer work. The challenge lies in combining the immense assets of large corporations with the agility of startups to elevate them into a sustainable "new economic system." This kind of "co-creation," going one step further, is what is needed now.

In this session, we welcome Mr. Yasui from JR West, who has led transformation within a large corporation, and Mr. Tsuchinari from UNIDGE, a co-creation professional, to delve into the depths of their "principles of action."
- Unraveling the "decision-making" process from the company's origins
How do we understand the "history" and "responsibility" that the person in charge carries?
How to create the moment when a traditional organization "resonates" with a new vision and begins to move.
For startups and large corporations to "create the future of history together," rather than one simply "using up" the other. This book discusses practical strategies for resource-poor startups to leverage the massive foundations built by their predecessors and reshape the landscape of society.

Eligibility and Conditions
Target Audience: Startup executives and business development managers who want to leverage the power of large corporations to accelerate social implementation and turn their vision into reality (Any field is welcome. We especially welcome those who want to update existing industrial structures and create social impact).
Capacity: 30 people
Participation Requirements: This event is not about learning sales techniques, but rather about gaining a deep understanding of the operating principles of large corporations and having the will to create "the future of history" together.

Outline
Date and Time: Friday, April 24, 2026, 17:30-19:00 (Registration from 17:15)
Venue: SHIBUYA QWS (15th floor of SHIBUYA SCRAMBLE SQUARE)
Participation fee: Free
Organizer: WORKPARK Co., Ltd.
Co-sponsored by: UNITGE Co., Ltd.

time schedule
17:30-17:35 Event purpose explanation, speaker introductions, and theme presentation.
17:35-18:20 Panel Discussion
18:20-18:30 Q&A
18:30-19:00 Social gathering

Speakers
Takahiro Yasui, Chief Specialist, Business Design Department, West Japan Railway Co., Ltd.
Born in Uji City, Kyoto Prefecture. After graduating from university, he joined West Japan Railway Company (JR West) as a new graduate, wanting to contribute to the revitalization of his hometown. After gaining experience in project management for commercial development known as "station-based business," he took charge of new business development and open innovation promotion. He launched the company's first open innovation program and provided support to business divisions collaborating with external companies such as startups. After organizational system reforms and the launch of the new business development program, he joined Unich Co., Ltd. as a venture secondment, where he established and managed the Kansai regional base. In October 2025, he returned to the JR West Group and serves as the operating office for "Bernal," the JR West Group's business co-creation program.

Miho Tsuchinari, Representative Director and Co-CEO, UNIDGE Co., Ltd.
After joining Pasona Inc. as a new graduate, I worked in the recruitment division, engaging in corporate sales and career consulting in the medical field. I received the Rookie MVP award. Subsequently, I utilized the open position system to transfer to the New Business Development Department. There, I gained experience in new business development in the regional revitalization field and in establishing corporations. I then joined Deloitte Tohmatsu Financial Advisory LLC, where I planned and managed public-private partnership new business development programs. I handled numerous projects, including demonstration support projects for large corporations and startups, and new business development support projects for small and medium-sized enterprises. Believing in the potential of Japanese business people and strongly wanting to create a vibrant Japan, I joined AlphaDrive Inc.

Facilitator/Moderator
Ari Tomita, Representative Director, WORKPARK Co., Ltd.
After graduating from the Faculty of Maritime Sciences at Kobe University, he joined Intelligence, where he was involved in recruitment support for the IT and manufacturing industries. Subsequently, in 2016, he joined Salesforce.com and the following year established the Startup Strategy Department. In 2019, he joined SmartRound as COO and contributed to the establishment of the organization. After stepping down as a director of the company at the end of June 2024, he founded WORKPARK Co., Ltd., and assumed the position of Representative Director, in order to work on creating a new system that connects social issues with business. From 2025, he will be in charge of promoting social demonstrations as a visiting entrepreneur of Nagoya City.

Venue