Source: Peatix

While the COVID-19 pandemic and the weak yen have reduced the number of opportunities for Japanese people to travel abroad, the number of foreign tourists is increasing.

However, in fact, now is also an opportunity to take advantage of the weak yen to earn foreign currency and to expand Japan's excellent products and services to overseas markets. This time, we will focus on the "human-centered" trend in Europe and the United States in particular and explore how Japanese products and services can be spread around the world.

Now that more and more foreigners are coming to understand the good things about Japan, it's the perfect time to branch out from Japan to the world! On the day, we will be holding a workshop to explore the possibility of actually "brainstorming." Please come and join us!

＜Contents＞
"Global lifestyle trends" by TNC, a company with Japanese researchers in 70 countries around the world, and reports by MoMo, a company that collects "local voices" specializing in Europe and Korea
Output in a workshop with all participants
Collect ideas and turn them into actions

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Date and time: Thursday, August 8, 2024 18:30-20:00 (Doors open: 18:00)
Location: WeWork SHIBUYA SCRAMBLE SQUARE (45F SHIBUYA SCRAMBLE SQUARE 2-24-12 Shibuya, Shibuya-ku, Tokyo)
Fee: Free

<What you can gain from this event>
Learn about lifestyle trends around the world
Dialogue with people involved in new businesses and management
Gain new knowledge and ideas

＜Recommended for these people＞
People interested in overseas
Those who are involved in new businesses or those who want to start new businesses
Those involved in management
Those who want to know about the current state of the world

<Introduction of presenters and facilitators>
Yoshio Koiwai
President and Producer of TNC Inc.

Born in 1973. After graduating from university, she worked in Indonesia for five years before joining the marketing industry as one of the founding members of TNC Corporation in 2004. In 2008, she became the company's president and CEO. She currently works as a producer of overseas research and marketing operations centered around "Lifestyle Researchers®," a network of 600 Japanese women living overseas in 100 regions across 70 countries. She has an extensive track record in product development based on overseas concepts, new business development based on overseas trends, and marketing strategy operations in overseas markets. She runs "Maison de Tsuyuki," a tasting salon in Kagurazaka, Tokyo, which connects Japan and the rest of the world with a food theme.

Keiko Kitao
Representative of MoMo Dialogue LLC

Joined FleishmanHillard Japan in 2006. Engaged in PR, marketing and communications for over 30 companies, including foreign IT companies, finance, travel and food companies. In 2011, engaged in launching the PR department at the Japanese subsidiary of Acronis, a security software company headquartered in Moscow. Since 2013, as a member of the launch team for Uber Japan, he has worked as a community manager and marketing manager, contributing to brand building and shaping public opinion. In February 2021, he established MoMo Dialogue LLC, which provides marketing and PR support, startup launch and expansion support, coaching and workshop business, etc. He mainly works on helping overseas startup companies enter the Japanese, European and US markets.
Graduated from California State University, Chico with a degree in Economics / Obtained an MBA from Temple University, Japan Campus

Venue