The event "Nana Nana Festival 2025 - Shibuya Future Expo," where you can experience the future 100 years from now as imagined by young creators, will be held for four days from July 7th to 13th at the incubation facility "100BANCH" along the Shibuya River. The event is organized by the General Incorporated Association Hyakubanchi, Panasonic Group and Cafe Company.

100BANCH, which opened in 2017 to mark the 100th anniversary of Panasonic's founding, is operated as an experimental complex that supports the activities of young people who will lead the future, based on the concept of "an experimental area to enrich the world 100 years from now." Since its establishment, 367 projects have been selected from 1,142 applications for the acceleration program, and the facility has provided a space for experiments 24 hours a day, 365 days a year, advice from mentors, and a place to share information.

Exterior of the incubation facility "100BANCH"

The name of the "Nana Nana Festival," which is held once a year as a sort of cultural festival, comes from July 7, the date of the founding of 100BANCH. This year's theme is "Shibuya Future Expo - Creativity explodes once a year in Shibuya," and it will be a place to present ideas that will enrich society and life 100 years from now through 26 programs by startups and creators selected for the acceleration program.

The first day, July 7th, will be a "Conference Day" where experts and practitioners from various fields will hold talk events to explore the source of creativity. The event will be held on the third floor of 100BANCH (paid event).

For three days from July 11th to 13th, a "Demo Day" will be held at 100BANCH and Shibuya River Street (the promenade along the Shibuya River), where participants can enjoy hands-on and participatory programs that can be enjoyed by children and adults alike. Admission is free and no reservations are required.

The programs on display are not just exhibitions. For example, there will be a project called "Recording Device for Aliens" to communicate with "aliens" who do not share the same language or culture; "Real Fraud Simulation! Can You Trick an AI Grandma?", where you can experience the dangers of fraud and the importance of countermeasures through dialogue with a realistic elderly person played by AI; and "Discomfort Storage Center", a program that turns the nameless discomfort hidden within you into a question and rediscovers the fun of thinking. There will also be interactive works and experiments that appeal to the senses, such as "Clothes Flow! A New Packaging Experience at an Apparel Factory," where you can experience a new environmentally friendly packaging and delivery method, and "Board Game Cafe that can be enjoyed whether you see or see or not," designed to be enjoyed by both visually impaired and non-visually impaired people.

Why not head to the Nanananana Festival, a great opportunity to experience ideas for the future in Shibuya?

For details and schedules of the exhibited projects, please visit the official website (https://100banch.com/nanananasai/2025/) to check it out.

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