SHIBUY.A. × EVENT
2025-02-15
February 15th (Sat) 11:30am ~ @ [NEW ENERGY _roop TALK SHOW] MB and Yasuyuki Mogi of Laundry Brothers will be on stage to talk about "How to Enjoy Designer Fashion Sustainably" | roop | AnotherADdress
Fashion and sustainability
2025-02-11
Source: Peatix
How to enjoy designer fashion for longer and longer!
A special talk show will be held featuring fashion influencer MB and Mogi from the Laundry Brothers.
"How can you enjoy designer fashion smartly?" "How can you take care of your favorite clothes so that they last a long time?" This is a crosstalk on the theme of fashion and sustainability, from a professional perspective. It's full of tips that clothing lovers will want to know!
If you want to have more fun with fashion and care, please join us.
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Notes
Participation is free / Advance booking is required to secure a seat.
*Standing room only tickets will be available on the day.
This is a page for talk show reservations only. To enter NEW ENERGY, you will need to register as a visitor separately.
For more information: https://new-energy.ooo/2025tokyo/#visit
NEW ENERGY Official Website: https://new-energy.ooo/2025tokyo/
AnotherADdress official website: https://www.anotheraddress.jp/
All attendees of the talk show are requested to register as a free member of AnotherADdress in advance.
For more information, please visit https://www.anotheraddress.jp/register
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February 15th (Sat) 11:30am ~ @【NEW ENERGY EVENT_roop TALK SHOW】
How to enjoy designer fashion for longer and longer!
A special talk show will be held featuring fashion influencer MB and Mogi from the Laundry Brothers.
Positioning of this content
The upcycling project "roop", which has been promoted since last year by Another Address (Daimaru Matsuzakaya) and the Ministry of the Environment as a Deco Activity Subsidy Project, involves "collecting beloved clothing" and "upcycling by professional designers and fashion students", and has collected over 450 pieces of clothing.
As a culmination of this initiative, on February 15th, we will hold the show contest roopAward2024-2025 at Yoyogi National Gymnasium (within the NEWENERGY event) to decide the grand prize winner among 10 finalists in the professional division and 10 in the student/amateur division. In addition, we are preparing various contents such as booth exhibitions and talk shows with the theme of "fashion and sustainability" to coincide with the event.
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=Event Summary=
Date: Saturday, February 15, 2025, 11:30-12:30 (JST)
Registration fee: Free
Number of reserved seats: 30 people. *Additional seats and standing room only may be available depending on the number of applications.
Location: Yoyogi National Stadium First Gymnasium (NEW ENERGY Event @ roop Stage/ B2F)
=Speakers=
MB
Fashion producer/Fashion advisor/Fashion blogger/Author
Yasuyuki Mogi
Laundry Brothers
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What is AnotherADdress?
This is the department store industry's first subscription-based fashion service, launched by Daimaru Matsuzakaya Department Stores Co., Ltd. in March 2021.
By paying a monthly fee, users can freely choose their favorite items from over 320 leading designer brands from Japan and abroad and rent them for one month.
The monthly fee includes round-trip shipping costs and cleaning costs, and if you like an item you have rented, you can also purchase it at a discounted price depending on the number of times you have rented it.
With the desire to once again allow more people to enjoy the power of fashion and the aim to create a sustainable business model, we have set our business purpose as "FASHION NEW LIFE - the fusion of the essential value of fashion with a simple lifestyle."
▶Another Address official page: https://www.anotheraddress.jp/
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About roop
AnotherADdress, a fashion subscription service operated by Daimaru Matsuzakaya Department Stores Co., Ltd., has been promoting the clothing circulation upcycling project "roop" since August 2024 as an effort to support consumers in adopting new lifestyles that lead to carbon neutrality.
The goal of this project is to have designers turn the collected clothing into upcycled items, which can then be rented again through "AnotherADdress." We believe that by having many customers wear the newly upcycled clothing, creating a loop, it will change people's behavior and lifestyles.
Starting in August 2024, we have been seeking participation from both the perspective of "(1) sentimental clothing that can no longer be worn" and "(2) designers who will weave the feelings entrusted to these cherished garments into the future."
roop Award Details
The contest consists of two categories: professional and student/amateur. The total number of entries is approximately 95. The first selection for the fashion design contest "roop Award 2024-2025" has been conducted, and 20 finalists (10 each in the professional and student/amateur categories) have been selected. The final judging and award ceremony will be held on Saturday, February 15th.
▶"roop Award 2024-2025" special page: https://www.anotheraddress.jp/roop
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About NEW ENERGY TOKYO
"NEW ENERGY TOKYO" is a comprehensive festival of fashion, art, and lifestyle creations launched in 2022 by members of the joint fashion exhibition "rooms." Approximately 400 diverse exhibitors, from up-and-coming creators to authentic companies, display and sell their creations. The number of visitors, including industry professionals and general customers, exceeds 10,000, making it an energetic space filled with creative things, events, and people from all over the world.
The final judging and award ceremony for this award will be held at the "NEW ENERGY TOKYO" venue.
▶NEW ENERGY TOKYO official website: https://new-energy.ooo/2025tokyo/
To apply to participate in the event
Thank you from here.







