Source: Peatix

Service Design Scramble vol.14
New service idea workshop to think up other companies' services
In "Service Design Scramble," participants from various industries and professions form one team,
This is a co-creation workshop where participants will come up with ideas for new services based on the challenges facing the theme owner's company.

＜About＞
To break common sense, you have to perceive common sense

We are currently in a complex and unpredictable age, often referred to as the VUCA era.
It is extremely difficult to give a definitive answer as to what is right and what is wrong.

In times like these, what is required of business people is
In order to transform businesses and organizations, it can be said that it requires imagination that is not bound by stereotypes or existing common sense, and a driving force for co-creation that transcends organizational boundaries.

In order to develop these abilities, first visualize your unconscious "obviousness" and "preconceptions."
We combine people and ideas with different perspectives and positions to lead to new discoveries.

A lively workshop held at QWS: Participants gathered in groups and held discussions using Post-it notes.

Free yourself from your own preconceptions and co-create
"Service Design Scramble" is a co-creation workshop in which participants from various industries and occupations form a team and brainstorm ideas for a new service based on a challenge facing the theme owner's company.

The process of working on the project reverses conventional wisdom, allowing participants to work together as a team while dissolving their own preconceptions, creating a sense of co-creation that leads to unexpected ideas.

Participants will experience how coming up with ideas for others can give them a new perspective, and how coming up with ideas "on their own" without being bound by industry norms can lead to new ideas.

[Past themes]
・How to use new ATMs
・New roles of local gas companies
・Unique programs at local universities
・A new service that creates new value for your home bathroom
・New tourism businesses that use mobility to solve local issues

■Recommended for these people

・I want to learn a framework for exploring areas of opportunity for new business creation
・I want to incorporate opportunities to learn creative thinking methods into employee training.
・I want to experience the fun of co-creation even with limited time and constraints
- I'm interested in Loftwork and would like to experience a workshop within the project.

■ Impressions from past participants

・The workshop design had a good balance of divergence and convergence, and led to good ideation. I learned a lot from it. (Newspaper company/editor)
・It was a very educational time for me as it provided a framework for thinking up ideas. Also, by discussing with people from other companies, I was able to see areas that had been rigid in my own mind and perspectives that I was lacking. (Manufacturing/Marketing)
・I was surprised that I came up with such an interesting idea. (Marketing industry, planner)
・In the field, there are many discussions among homogeneous members from the perspective of coordination costs, so this type of workshop was meaningful. (CEO, sports industry)
・There are ways of thinking that are difficult to come up with within the closed thinking of individuals or within one's own organization, and I was reminded that it is important to have a place where diverse people can intersect. (IT and communications industry, new business development)

[Limited to 6 companies] We are looking for theme owners!

As a theme owner, you can set your company's business issues as themes.
Why not take this opportunity to become a theme owner and use the power of diverse perspectives to find the seeds of ideas that defy conventional wisdom?

For those who wish to become a theme owner
・We accept requests for theme owners on the participation application form.
・We will review your application and contact you around mid-June.
・We may suggest adjusting the topic to make it easier for participants to discuss.
・Even if you request it, we may have to decline depending on the content and number of applicants.
・Even if your theme is not adopted, you can still participate as a general participant if you wish.

■SHIBUYA QWS
The venue is SHIBUYA QWS, a members-only co-creation facility on the 15th floor of SHIBUYA SCRAMBLE SQUARE.
As a launch partner, Loftwork has been involved in everything from space design to community management after the facility opens.
* Non-members are also welcome to attend.
https://shibuya-qws.com/

PROGRAM
13:40 Doors open
14:00-14:20 Introduction & Input Talk
Introducing the mindset and thinking required for innovation
14:20-17:20 Workshop
Using a four-step method, participants will come up with new services through collaboration and disrupting their own preconceptions and conventional wisdom.
17:20-17:30 Share & Summary
17:30-18:00 Social gathering
This is a time for the facilitator and participants to share and exchange what they have noticed and discovered through the workshop.

SPEAKER
Loftwork Inc., Creative Director
Nozomi Furuta
In graduate school, he participated in a project at D-lab, a platform for collaboration centered on architecture and design, and conducted design research focusing on "possible future food." Fascinated by the design research methodology that explores future possibilities, he joined Loftwork. Currently, as part of the VU team, he is working on new business development and organizational reform based on a deep understanding of users from the consumer's perspective, as well as predictions of social change through future insights and transition design. In new business development in the healthcare field, he is adept at capturing potential issues facing consumers, quickly creating prototypes to materialize the possibilities, and aiming to create products that are not only "usable" for users, but also "want to use," and drawing out value that creates empathy.

Loftwork Inc., Producer
Nozomi Ito
Based on a deep understanding of consumers through design research and an understanding of social change through future insights, he is involved in various innovation creation and problem-solving projects. In 2023, he will launch a new team and work on projects such as new business development, service design, customer communication design, implementing design thinking in government, and formulating corporate purpose. He is skilled in designing services and businesses based on consumer research and insight understanding.
In his free time, he studies the process by which people come up with ideas, and he uses this knowledge to design and serve as a judge for various ideathons and workshops.

Outline
Date: Friday, July 11, 2025 14:00-18:00 (doors open 13:30)
Capacity: 25 people *If there are more applicants than expected, a lottery will be held.
Participation fee: Free
Venue: SHIBUYA QWS (SHIBUYA SCRAMBLE SQUARE 15F)
〒150-0002 SHIBUYA SCRAMBLE SQUARE 15F, 2-chome, Shibuya, Shibuya-ku, Tokyo
Target: People in charge of business and service development within new frameworks in companies and government, people in charge of creating new businesses and innovations
Organized by Loftwork Inc. and SHIBUYA QWS CROSS PARK (inside Shibuya Q's)
Deadline for general participation applications: Thursday, July 3rd, 17:00
please note
・If there are a large number of applications, we may hold a lottery. Thank you for your understanding. All applicants will be notified of the lottery results by email on Friday, July 4th.
・Photos of participants and the contents of their discussions may be posted on Loftwork.com at a later date.
Applications from competitors may be rejected.
・The program is subject to change without notice.

ACCESS
SHIBUYA QWS (SHIBUYA SCRAMBLE SQUARE 15F)
〒150-0002 SHIBUYA SCRAMBLE SQUARE 15F, 2-chome, Shibuya, Shibuya-ku, Tokyo

Venue