Source: Peatix

The "Future Co-Creation Conference - A Step Toward Change Starting with a Vision" will be held at SHIBUYA QWS on Thursday, January 22, 2026. Through a lecture by Takaaki Uma and workshops, it will be a day to envision the future and find clues for co-creation.

Future Co-creation Conference - Starting with a vision, the first step towards change -

▪️How to envision the future you want to drive business co-creation.
Recently, many companies have set visions for the future in 2040 and 2050, and are beginning to move away from self-reliance and toward co-creation with external parties. However, there are endless complaints from the field that "co-creation is not moving forward" and "the direction is not aligned."

So how can we create a vision that will inspire everyone to join in? The key lies in the process of envisioning the future we want together.

Putting an ideal vision into words and sharing the path to realizing it has the power to involve people across positions and specialties and create strong collaboration. A vision is a "story" that lies above strategy, and it is becoming increasingly essential in promoting future business development and social implementation.

▪️Let's create a new turning point for co-creation together.
To address this issue, Panasonic Corporation Electric Works, which launched the co-creation R&D base "SHIOMER," and Loftwork Inc. will be holding the "Future Co-Creation Conference." The venue will be SHIBUYA QWS, a co-creation testing ground that continues to produce a variety of challenges.

In the first keynote session, Takaaki Uma, author of "Implementing the Future" and director of FoundX at the University of Tokyo's University Corporate Relations Initiative, will take the stage. He will share practical knowledge about the essence and role of vision, as well as ways of thinking for envisioning the future. In addition, Panasonic Corporation Electric Works, a co-organizer of this event, will introduce co-creation activities at SHIOMER. He will share "real-world knowledge" about how vision creates collaboration and drives actual projects.

▪️Meet future co-creation partners! Workshops and networking events
In the second part of the program, we will hold a workshop called "Drawing a Vision and Finding the Seeds of Co-Creation," where participants from diverse perspectives will draw visions and discover the overlaps that lead to co-creation. By each person verbalizing their "desired future" and sharing it with the group, it will become clear where individual visions resonate with each other. This "overlap" will lead to the beginning of co-creation. This program will allow you to experience the first signs of co-creation.

The networking and social gatherings will provide an opportunity for participants to connect with each other and foster new ideas for co-creation. You may even find a future co-creation partner here.

How can a vision-driven approach accelerate business development and social implementation?
Please come and experience the results for yourself here.
Why not take the first step towards co-creation, starting from a vision, here?

I recommend this hotel
・People in charge of open innovation at companies who want to advance co-creation but are unsure where to start
・Business development staff at startups looking for co-creation partners
・Those in charge of promoting industry-academia collaboration at universities who want to promote corporate collaboration by utilizing research results
・Local government officials who want to attract external companies and revitalize the local area

Program
13:00-13:10
opening
Satoshi Hyodo (General Manager, Solutions and Technology Planning Office, Electric Works Company, Panasonic Corporation)
・Eri Iwasawa (Culture Executive, Loftwork Inc.)

13:10-14:40
[Part 1] Keynote Session
"Co-creation starting from a vision"

speaker
Takaaki Umada (FoundX Director, University of Tokyo)
Ryo Kawamura (Manager, Co-Creation Planning Section, Solutions Planning Department, Solutions and Technology Planning Office, Electric Works Company, Panasonic Corporation)

Moderator
・Eri Iwasawa (Culture Executive, Loftwork Inc.)

14:40-15:15
Networking Event

15:15-17:45
[Part 2] Workshop (first come, first served, limited to 60 people) "Drawing a vision and finding the seeds of co-creation"

17:45-18:00
Clothing

18:00-19:00
Social gathering (free participation)

Speaker
Director of FoundX, University of Tokyo's University Corporate Relations Office
Takaaki Umada
After graduating from the University of Toronto, he worked at Microsoft Japan before assuming his current position in 2016. At the University of Tokyo, he launched and managed Hongo Tech Garage, and since 2019 has been involved in startup support and entrepreneurship education as the director of FoundX. His publications include "Implementing the Future" (Eiji Publishing, 2021) and "Increasing Resolution" (Eiji Publishing, 2022).
https://takaumada.com/

Panasonic Corporation Electric Works Company Solution and Technology Planning Office Co-Creation Planning Section, Section Manager
Ryo Kawamura
In the R&D department, he is engaged in developing solutions that stem from customer and social issues. In 2023, he participated in the launch of the "everiwa co-creation community," which aims to solve social issues. In 2024, he launched the co-creation R&D base "SHIOMER," and is currently in charge of co-creation planning.
https://shiomer.com/

Loftwork Inc., Culture Executive/Marketing Leader
Eri Iwasawa
Originally from Tokyo, she currently resides in Chiba City. After studying communication theory at university, she worked in the new business and management planning departments of a marketing research company and a real estate management company before joining Loftwork in 2015. As the leader of the marketing team, she is responsible for Loftwork's communication design, marketing strategy planning, and team management. From April 2022, she will also serve as Culture Executive, working to foster a culture that explores the future and transforms diversity into creativity. Recently, under the theme of "degradable cities," she has been exploring design approaches to change the system of urban life, where decomposition is the norm in addition to production and consumption. She is the mother of one child.

Outline
Date and time: Thursday, January 22, 2026, 13:00-18:00 *Social gathering: 18:00-19:00
Location: SHIBUYA QWS (Shibuya Qs) 15F SHIBUYA SCRAMBLE SQUARE 2-24-12 Shibuya, Shibuya-ku, Tokyo
Participation Fee: Free
Capacity: 100 people
Target audience: People involved in/want to be involved in co-creation activities
Co-hosted by: Panasonic Electric Works Co., Ltd. and Loftwork Inc.
Venue cooperation: SHIBUYA QWS
Please note: Participants' photos and discussions may be used on the SHIOMER website and Loftwork.com.
The program is subject to change without notice.

ACCESS
SHIBUYA QWS
SHIBUYA SCRAMBLE SQUARE 15F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
https://shibuya-qws.com/about/outline

Venue