SHIBUY.A. × EVENT
2024-06-14
Tokyu Department Store 90th Anniversary Event
A food and beauty festival will be held in Shibuya!
2024-05-24
In November 2024, Tokyu Department Store will celebrate its 90th anniversary. Since opening in 1934 as "Toyoko Department Store" (formerly Toyoko Branch), Tokyu Department Store has grown alongside the development of Shibuya. It has expanded the bustle around the station and has been loved by many people. Due to the redevelopment of Shibuya, Toyoko Branch closed in 2020 and the main store closed in 2023, but the store still operates Shibuya Hikarie ShinQs, Shibuya Tokyu Food Show, +Q Beauty and +Q Goods in SHIBUYA SCRAMBLE SQUARE, Tokyu Food Show Edge, and more.
To commemorate the 90th anniversary of its founding, the store will be holding events centered around food and beauty, the main items of its Shibuya stores. The food event, titled "SHIBUYA FOOD DUNGEON," will involve exploring the underground areas of Shibuya, such as Tokyu Food Show and Toyoko Norengai, in search of "one-handed food" that is unique to Shibuya. Meanwhile, the beauty event, titled "SHIBUYA BEAUTY JAM," will feature events that allow customers to enjoy finding and trying their favorite cosmetics and the latest trendy cosmetics, as well as giving them the opportunity to try new makeup looks.
Why not explore the various stores spread out across Shibuya Station from east to west and experience new discoveries in food and beauty?
■ Event Overview
Event period: Friday, June 14th to Wednesday, July 10th, 2024
Location: Tokyu Department Store Shibuya Hikarie ShinQs, Shibuya Tokyu Food Show, +Q Beauty and +Q Goods in SHIBUYA SCRAMBLE SQUARE
Yes Contents:
SHIBUYA BEAUTY JAM (June 14th to 23rd)
--10 days of stimulating curiosity with trendy cosmetics and pop-ups
SHIBUYA FOOD DUNGEON (June 27th - July 10th)
--Conquer the Shibuya Dungeon, a food maze that stretches beneath Shibuya!
Official: Tokyu Department Store 90th Anniversary Special Sitehttps://www.tokyu-dept.co.jp/