Source: Peatix

How can creativity change society?

The issues facing society today are difficult to see and are intricately intertwined.
That is why it is so important to communicate that essence and reach people's hearts.

To achieve this, creatives can:
I'm sure there are a lot of them.

In this context, creators from various fields, including creative directors, copywriters, graphic designers, filmmakers, photographers, and musicians, are taking on the challenge of creating creative works that address social issues, one by one.

Creative Skills to Social is
"I'm interested in social issues." "I'm looking for a new way to utilize my skills."
It is a hub where people with similar ideas can gather, connect, and share tips and knowledge.

What kind of creativity can create value in the "fields" where social issues are being addressed?
Why don't you think about it together?

■ Summary

Date and time: Sunday, August 24, 2025, 14:00-16:30 (there will be social time after the event)
Organized by: Certified NPO Service Grant
Venue: SHIBUYA CAST Space GF (1-23-21 Shibuya, Shibuya-ku, Tokyo)
Access: 1 minute walk from Shibuya Station Exit B1
Capacity: 100 people (pre-registration required, first come first served) *Registration will close once capacity is reached.

Participation fee: 3,000 yen for adults (archived video included) / Free for students (please show your student ID card at the reception on the day)
Archive video viewing fee (viewing period: 2025/9/2 - 10/31): 3,000 yen (general public only)
*Tickets will not be sold on the day. Please purchase tickets in advance on Peatix.
*Please note that tickets cannot be refunded after purchase.

Venue benefits: Special event held in the foyer of the NPO Design Exhibition Mini!

＼Recommended for these people／

"I'm looking for a new activity or career path that allows me to utilize my creative skills."
People who are interested in social issues but don't know how to get involved
People who are interested in NPO design, PR, and branding

■ Speaker introduction
Miho Tanaka (Social Design Producer/CEO of cocoroé Inc.)
After graduating with a master's degree in graphic design from the Royal College of Art, he founded cocoroé Inc. in 2010. He combines human-centered design and social design to design communications that encourage empathy, dialogue, collaboration, and change in consciousness. He won the Good Design Award for "Mother Juice." He has worked on projects such as the Tokyo Metropolitan Police Department's "Mintama Conference," the Recruit Foundation's "View Exhibition," NACS's "Smart Mail Order Studies for 18-Year-Olds and Up," and KPMG Consulting's "Ordinary Town in 2100." He is a design supporter for the Japan Patent Office's "I-OPEN Project" and a member of the Setagaya Ward Sustainable Economic Development Council. He is an outside director at Daido Kogyo Co., Ltd. He is a part-time lecturer at Tama Art University and the Tokyo University of Science Engineering Design Project, and a visiting professor at Akita Prefectural University of Art.

Kiyoto Oda, Representative and Designer / Watnas
Originally from Nagasaki Prefecture. After working at a design company, he joined Terra Renaissance, a certified NPO, in 2014. He is in charge of public relations fundraising, and has contributed to financial improvement by building a fundraising base through a team structure and focusing on monthly supporters. Since 2024, he has been supporting design-based public relations fundraising and branding for NPOs/NGOs. His main publications include "Design for Peace: Aiming for Design that Leads Peace Now." https://watonas.design/

Kohei Ikoma (Creative Director and Branding Advisor) / sai company
Born and raised in Shibuya, he worked at a design company for about five years, and then traveled around the world for a year and a half from 2009. In 2012, he founded "sai company", a design company specializing in NPOs. He has been involved in the branding, design, and copywriting of many NPOs, including Kamonohashi Project, Katariba, and After School NPO. He currently serves as a branding advisor for the Kamonohashi Project, and, believing that "design can change the world," he supports various NPOs with his creative power. https://saicompany.jp

Hanae Uchida (Videographer/Freelance)
Born in Tokyo. Studied video production in Tokyo and Los Angeles, and after returning to Japan, worked for a film production company before going independent. While working as a freelance video producer, he also uses his video production experience to do pro bono work and to produce documentaries that look at people, culture, and society. His directorial works include "The World is Fabric Wonders - A Story of Fabrics" (WOWOW), "A Journey to Live Tomorrow" (winner of SKIP City Award and other awards), "Children's Philosophy - Time of Adakoda", and the short film "My Life Still Happy, Living with a Still Body". He also won the "Best Expert 2024 Documentary Division Grand Prix Filmmaker of the Year" award from Yahoo!News, which distributes short documentaries that depict various social issues.

Masahiro Hayashida (graphic designer supporting small NPOs) / Gahaha Co., Ltd.
Born in Yokohama, currently living in Osaka. During his university days, he was involved in the creation of PR materials through his work with NPOs, and this led him to feel the importance of "design and PR for NPOs," leading him to join a design company. He then went independent and has created more than 280 PR materials for 100 organizations, including logos, leaflets, and flyers. He is currently also actively engaged in teaching, and his practical teaching style, which is easy for beginners to understand and incorporates work that can be used in the field, has been well received around the country.

Sayoko Okamoto, Co-representative/Certified NPO Service Grant
Born in Takarazuka, Hyogo Prefecture. Works at a creative human resources company, mainly matching CG designers related to digital content with companies. In 2008, he launched a volunteer network for creators aiming to build a better society through the power of creativity. He became involved with Service Grant, a guest at their sponsored events, as a weekend volunteer in 2009, and later joined the company as its first staff member. He became the Kansai Secretary General in 2011, a director in 2019, and co-representative in April 2025. He is also in charge of running collaborative programs with companies and government, promoting "Hometown Pro Bono," and human resource training programs such as the "Pro Bono League." Member of the Tokyo Metropolitan Government's Committee for Reviewing Social Participation Measures for the Era of 100-Year Life (2022)

Hiroko Arai (Secretariat/Certified NPO Service Grant/Video Director/Social Film Co., Ltd.)
Born in Tokyo. He became independent as a commercial director in 2008 and has been involved in advertising video production for about 30 years. He began pro bono activities after the Great East Japan Earthquake and established the NPO PV Pro Bono in 2013. He supports over 50 social issue resolution organizations and projects, and is involved in numerous video production workshops to support NPOs in disseminating information and revitalize local communities. He is currently in charge of planning and developing a new business model for connecting NPOs with creative talent at the certified NPO Service Grant.

■ Program (tentative)

14:00-14:10 Opening
14:10-14:35 Keynote: "Creating Together" Design for Solving Social Issues
Speaker: Miho Tanaka (Social Design Producer/cocoroé Inc.)
14:35-15:15 Talk Session 1 "How creativity has changed NPOs and society!" (45 mins)
Speakers:
・Kohei Ikoma (Creative Director and Branding Advisor/sai company)
・Kiyosi Oda (Designer/CEO of Watnas)
・Hanae Uchida (Filmmaker)
Moderator: Hiroko Arai, Certified NPO Service Grant

15:20-15:40 Talk session 2 "Pro bono: a gateway to social issues" (20 minutes)
Speaker: Masahiro Hayashida (Graphic designer supporting small NPOs / Gahaha Co., Ltd.)
Moderator: Sayoko Okamoto, Representative, Certified NPO Service Grant

15:40-16:20 Panel discussion & Q&A
"What's the future of social issues and creators?"
Moderator: Miho Tanaka
Panelists: Mr. Kohei Ikoma, Mr. Kiyokawa Oda, Ms. Hanae Uchida, Mr. Masahiro Hayashida, and Yoshiko Okamoto

16:20 Closing
16:30-17:00 Social time
*On the day, photographs will be taken at the venue for publicity purposes. Please note that the photographs may be published on websites, social media, etc. If you do not wish to be photographed, please speak to a staff member on the day.

■NPO Design Exhibition Mini (held at the venue)

At SHIBUYA CAST Space foyer,
A part of the "NPO Design Exhibition," a project born from the late-night radio show "N Design Radio," which talks about NPO design,
There will be a special exhibition.

*Creek & River Co., Ltd. is assisting us in publicizing and promoting this event.

[About Certified NPO Service Grant]

With the vision of becoming "an advanced nation in social participation," the city continues to create collaborative mechanisms to support problem-solving for NPOs and other organizations, centering on "pro bono"* opportunities for all citizens to maximize their own potential and participate in society.
https://www.servicegrant.or.jp/

* The term "pro bono" comes from the Latin phrase "Pro Bono Publico," which means "for the public good," and refers to social contribution activities that utilize professional skills and experience for social or public purposes.

★Service Grant 20th Anniversary★
We look forward to your donations to help support this effort.
https://congrant.com/project/servicegrant/14936

★Understanding social issues systemically and putting them into practice★
"Social Action Academy 2025" to begin in September
https://www.servicegrant.or.jp/news/15995/
Using the approach of "systemic design" as a reference, this four-month program aims to help participants visualize the overall picture and relationships of social issues, and how to communicate with others involved. Through this practice, participants will be able to see the problem before them as "their own problem," rather than "someone else's problem."
Applications are being accepted until August 20th!

Venue