Source: Peatix

The unique "NOZAWA "Na"kkathon" will be held for the first time in Tokyo, where participants can enjoy Nozawa Onsen Village's traditional food, "Nozawana," and original menus created by top local chefs using local ingredients, while co-creating new ideas to spread the appeal of Nozawa Onsen cuisine to the world!

[Judges & Chefs from Nozawa Onsen Village] Tatsuya Hasegawa (Chairman of the Nozawa Onsen Hunting Association), Chihiro Tomii (Chef of "Jugemu"), Kensaku Katagiri (Chef of "Hotel House San Anton"), Takamasa Hirahara (Chef of "Shichi Ryobei Coffee")

NOZAWA "Na" Kathon was born to spread the charm of Nozawa Onsen to the world."Public Planning Meeting""Black Card Members" who are fascinated by Nozawa Onsen and people who love interesting, new and delicious things will form teams on the spot, plan and present ideas for the theme while tasting the "local flavors" of Nozawa Onsen.Course meal available only on the day (tasting)Let's create innovative ideas together to convey the appeal of Nozawa Onsen cuisine while tasting these together with locally produced craft gin and sake!

＜Recommended for these people＞
・People who already love Nozawa Onsen Village (Black Card members are welcome!)
・People with ties to Nozawa Onsen Village or Nagano Prefecture
・People who love delicious local ingredients and cuisine
・People who want to find a new place in Japan
Anyone who wants to utilize their skills and ideas in the local community!

The theme of this public planning meeting is "Policy ideas to create a food culture in Nozawa Onsen that makes people want to visit!"

In a region, the biggest barrier to creating a connected population is the barrier between "having an interest" and "visiting." To break down this barrier and make people from outside the region want to visit, it is essential to have content and measures that convey the unique charm of the region. This time, we will introduce the unique charm of Nozawa Onsen, which is one of the identities of the region."A rich food culture"With this as the key point, team members will come together to come up with ideas for food-related initiatives that will actually attract people who are interested in the area and will be unable to stay put and head to the area.

On the day, you will be able to sample the course meals prepared by Nozawa Onsen's top chefs for the occasion, while the chefs themselves will give an input talk about the appeal of Nozawa Onsen's cuisine. Afterwards, there will be an original game that will help participants bond even if they've just met, before moving on to an idea meeting. What ideas will come out of it is up to everyone who participates! This is the start of a new type of entertainment planning meeting with no pre-planned harmony! You can also enjoy delicious light snacks and original cocktails from Tokyo Culture Culture.

Whether you're a fan of Nozawa Onsen or are thinking about visiting, we welcome you! Why not come and generate new ideas over delicious food and drinks with someone special or someone you've just met?

[Important Notice Regarding Application *Please be sure to check!!!]

・Participation in this event is free for Nozawa Onsen Black Card members. Advance reservations are required, so please make sure to apply through Peatix.

・Non-members will be required to purchase a 1,000 yen ticket to cover the cost of the meal.

・Ticket application deadline is 23:59 on August 25th. *Applications will close once capacity is reached.

・This event is an open planning meeting for adults. Please note that those under the age of 20 cannot participate.

・Participation is free and includes one glass of gin and soda, sake tasting, a course meal, and a light snack including Nozawana. Any drinks after the second one will incur an additional charge.

・Number of participants: Approximately 25. Applications to participate in the event will be closed once the capacity is reached.

・Please note that we may take photos and videos of the event for record-keeping and publicity purposes.

・Participants will be responsible for transportation and parking fees.

・We will send you information about the event participation guidelines via email and Peatix message, so please be sure to check them.

・If there are cancellations, we will fill the slots for participants who have cancelled. If you are canceling, please be sure to contact the organizer in advance via Peatix. Also, since this will be a group work session, please be sure to arrive on time.

■What is an Ideathon???

Ideathon is a coined word that combines "idea + marathon." Participants decide on a theme, work in groups around the theme, create outputs, and present them on stage. It is an "open planning meeting" where judges evaluate the ideas and decide on the prizes.

It became a boom in Silicon Valley and is now held in large numbers in Japan as well, especially among people working in the technology industry.

■What is the Nozawa Onsen Black Card?

・Proof of love for Nozawa Onsen and a willingness to contribute to the next 100 years

・Serial number included

・Lift ticket comes with a QR code that can be used to recharge online

◆Options
①Participation in the cardholder-only online community
② Participation in real events exclusive to cardholders
3) Benefits at accommodations, restaurants, activities, etc. within the village
④Lift ticket charging function

*These items will be on sale at the venue on the day of the event!

[Organizer/Planner] Nozawa Onsen Mountain Resort Tourism Bureau

2024 marks the 100th anniversary of the opening of Nozawa Onsen Ski Resort. We are looking for partners to support Nozawa Onsen for the next 100 years. The Nozawa Onsen Mountain Resort Tourism Bureau designs opportunities for relationships between you and the village, transforming it from a tourist destination that consumes visitors into a contributing community.

[Production] Potage Co., Ltd.

As part of its production collaboration, Potage is handling recruitment, promotion, contact information, and personal information management for this event.

Any personal information provided during application will not be used for any purpose other than this project.

[Production cooperation] Tokyo Culture Culture

[Judges & Guest Chefs]

Tatsuya Hasegawa (Chairman of the Nozawa Onsen Hunting Association)

photo by GOAT

Chihiro Tomii (Chef of "Jugemu")

photo by GOAT

Katagiri Kensaku (Chef of Hotel House San Anton)

photo by GOAT

Takamasa Hirahara (Chef of "Shichiryobe Coffee")

photo by GOAT

Yuji Fujita (Peatix Japan)

[Ideathon Producer/Facilitator]

Azusa Kawahara (CEO of Potage Inc., Community Accelerator)

Representative Director of Potage and Community Accelerator. After working for Fujitsu, Nifty, etc., he became the event coordinator for the event house-style restaurant "Tokyo Culture Culture" in 2008. He is involved in the management of more than 200 events per year. He was stationed in San Francisco from 2013 to 2016. After returning to Japan, he produced numerous business communities for NHK, Itoen, Kokuyo, Omron Healthcare, Suntory, Tokyu, etc. In the spring of 2020, he became independent and launched the guild-based team "Potage", where he works as a community accelerator planning events and designing corporate communication.

He is the author of "A Textbook on Creating a Community that Cultivates Fans and Grows Businesses" (Diamond Inc., co-authored with Yuji Fujita). He is a key opinion leader for COMEMO, an opinion media outlet for the Nikkei Inc. He is an official influencer on LinkedIn, and a director of Koto Co-Creation Lab, a general incorporated association that promotes open innovation in large companies.

Venue