Source: Peatix

[Recommended for these people]
・Local governments exploring the possibility of inbound tourism
・Companies and individuals considering launching or expanding inbound businesses
・Those who want to learn how to communicate and brand in a way that resonates with foreigners
・Those who want to reassess the appeal of their region or business from an international perspective

What you can gain from this event:
・Learn directly from foreign entrepreneurs about the "thinking" and "angles" that resonate with foreigners
・Understand the basics of branding that will be required in the future
・How to create key messages that resonate with people overseas and how to uncover the charms of a region
・At the practical workshop, you can take home concrete output that can be applied to your own region or product.

【Event Summary】
In 2024, YamaTrips worked on branding Matsusaka beef.
This was implemented as a proposal to attract visitors to production areas away from the "Golden Route" and allow them to taste authentic Matsusaka beef locally.
As a result, the video has been viewed over 10 million times on social media, has received over 700,000 likes, and has received rave reviews from overseas.

This time, based on this success story, we will explain how to create a mechanism that will "impress" visitors to Japan in a way that can be replicated.
In addition, YamaTrips' unique "Inbound Tourist Intentions and Thought Chaos Map" will be released for the first time!
The second half will be in a workshop format where participants will work together to create plans that can be applied to their own communities and businesses.

[Introduction of the organizers]
Xia Chuan Tony
Representative Director of YamaTrips Inc. / Regional Branding x Inbound Strategy Producer

A Chinese Canadian who grew up in Canada, she worked at a town hall in Mie Prefecture as part of the JET program, where she was involved in sister city projects and developing local tourism resources.
After that, he worked at LINE Corporation and Ryohin Keikaku Co., Ltd., working to improve the global value of Japanese brands.

YamaTrips was founded in 2023.
Just a year and a half after its founding, the company has gained over 350,000 followers on Instagram and over 500,000 followers across social media. The company works with over 30 local governments and businesses across the country to plan and support inbound tourism product development. It handles everything from planning, production, communication, and sales.

Venue