Source: Peatix

OPEN 18:30 START 19:00 END 21:00 (planned)
◎ Ticket with four local souvenirs to choose from: 6,000 yen

The "Like Full Color! Kitakata Marugoto Festival," which promotes the charms of Kitakata City, Fukushima Prefecture, will be held on Friday, October 17th at Tokyo Culture Culture in Shibuya.

Kitakata City is famous for its popular "Kitakata Ramen," one of Japan's three great ramen dishes, but its appeal extends beyond ramen. It is also known as a "soba town," ranking fourth in the country in terms of soba cultivation area (2021), and is blessed with a rich food culture, with "Yamato Soba" certified as a "100-Year Food" by the Agency for Cultural Affairs in 2022 and "Shiokawa Chicken Motsu" certified as a "100-Year Food" in 2023. (In 2021, "Kitakata Ramen" was also certified as a "100-Year Food.")

In addition, the sake produced by the city's 11 breweries has been designated a "GI" (Geographical Indication), a national designation protecting local specialties as regional brands. The city is known for its delicious, unique sake, with a soft, rounded, mellow flavor and fruity aroma.

The "Like Full Color! Kitakata Marugoto Festival" is an event where you can fully enjoy and savor the charm of Kitakata city's cuisine.
Compare ramen and soba noodles and enjoy all-you-can-drink sake from 11 breweries in the city!
We also offer plenty of dishes made with Kitakata ingredients!
What's more, there will be a special perk to choose your favorite local specialty product as a souvenir from among four different products, making this a packed event.

[Event Schedule]
October 17, 2025 (Friday) 19:00-21:00 (doors open 18:30)

【venue】
Tokyo Culture Culture
(4th floor, cocoti SHIBUYA, 1-23-16 Shibuya, Shibuya-ku, Tokyo)

[Communication]
Tokyo Metro Co.,Ltd. "Shibuya Station" B1 (formerly exit 13) in front
4 minutes walk from Shibuya Station on the JR, Tokyu and Metro lines along Meiji Dori towards Harajuku

【way to participate】
Participation is possible with advance ticket purchase

【ticket fee】
6,000 yen (includes a coupon for a local specialty product)
*When purchasing your ticket, please select your desired souvenir set, which will be handed over to you at the venue on the day. Please select the following specialty product set when purchasing your ticket.

◎Specialty Set A (Ramen Set) - 1 serving of hand-kneaded noodles + 1 packet of soup / soy sauce only + Kitakata ramen chopsticks
◎Specialty Set B (Soba and Chicken Offal Set) - Yamato Soba / 2 servings of dried noodles + canned chicken offal
◎Specialty C Set (Ginger and Amazake) - Tsuru, Ginger and Amazake
◎Specialty Set D (Chestnut wood sake cup) - Chestnut wood sake cup

*Please note that we may not be able to provide the souvenirs you desire to those who purchase tickets on the day of the event.
*One ticket is required per person for elementary school students and above.

[Food and drink menu to be offered]
Kitakata ramen, Yamato soba, Shiokawa chicken offal, delicious new rice, Fukushima Aizu beef, horse sashimi, Kozuyu, various local sakes, craft beer, and more.

[Main event details]
It's not just ramen!? Kitakata PR time
Learn all about Kitakata City! Kitakata Quiz Tournament
A big lottery to win local products from Kitakata City

Venue