Since its opening in 2012, d47 MUSEUM has introduced the individuality of each of the 47 prefectures under a variety of themes, from traditional crafts to creations by the younger generation, tourism, and food culture. The "LONG LIFE DESIGN" exhibition is a series of exhibitions that consider future design, with the first one being "Healthy Design" in 2018 and the second "Prayer Design" in 2020. This third exhibition will use "umami" as a keyword to consider LONG LIFE DESIGN in food through the local cuisine of each of the 47 prefectures and activities to convey that culture.

"UMAMI," which originated in Japan and has now become a global word, does not just refer to the delicious taste, but is also something that should be discussed including the background to its creation. This is a special exhibition that allows you to experience the food landscape of various regions through 47 "umami" that are connected to each region's climate and have been passed down as wisdom for survival in that region.


Dates: Friday, April 26, 2024 - Sunday, September 15, 2024
Time: 12:00-20:00 (Last admission 19:30)
Location d47 MUSEUM (03-6427-2301)
No prior application required
This exhibition is available in Japanese and English.

Closed days | Closed only on June 4th (Tue) to June 5th (Wed).

Admission Fee | Donations (at the venue) Free Admission/Donations Welcome
We are asking for donations to help preserve Noto's food culture into the future.
All donations made at the "NIPPON UMAMI TOURISM" exhibition will be donated as relief funds for the Noto Peninsula earthquake.
Donation destinations: Yosozawa Wood Crafts, Saryo Somaki, Tanigawa Brewery, Minamitani Yoshie Shoten, Wajima Kirimo

Organizer: D & DEPARTMENT PROJECT
Special sponsor: Shibuya Hikarie Creative Space 8/
Sponsor: Kikkoman Main Store
Cooperation: Rural Culture Association
*The final entrance to the museum is at 19:30, but you can still enter the shop inside the museum after that time. The shop closes at 20:00.
*Details of the project will be announced from time to time. Please check the website and social media for the latest information.

Inquiries: 03-6427-2301 (d47 MUSEUM)

Venue