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Cross-sector co-creation protocol: Three key elements (QWS Academia, Tokyo City University)
SHIBUYA QWS

2026-02-27

Cross-sector co-creation protocol: Three key elements (QWS Academia, Tokyo City University)

A program to encounter "unknown questions" in collaboration with universities

Source: Peatix

[SHIBUYA QWS original program "QWS ACADEMIA"]
This is a program in collaboration with universities that allows students to encounter "unknown questions." At universities, there are students and researchers who are facing a wide variety of "questions." "QWS ACADEMIA" is not just a class where knowledge is transmitted, but aims to stimulate each other in both directions and create a chemical reaction.

<Purpose of the event>
Companies, governments, NPOs, citizens, universities.
We are now living in an age where "co-creation" is needed, transcending positions and specialties.

On the other hand, the methodology of co-creation has not yet been fully defined.
In many workplaces, stumbling blocks in co-creation are repeatedly encountered.

Why doesn't co-creation work?
So what do successful co-creation projects have in common?

The key is,
These are three elements extracted by combining practical knowledge gained from running and developing the local public-private co-creation platform "Connecting 30 People" for 10 years with a research perspective.

In this event,
These "three elements" themselves,
Cross-sector co-creation
Consider it as a protocol (procedure or structure),
We aim to create a space where we can update ourselves through dialogue with all participants.

I recommend this hotel

Those involved in co-creation, public-private collaboration, and industry-academia collaboration
Corporate new business ventures, sustainability, and regional collaboration managers
Government and local government officials
NPOs, startups, and university personnel
Those who feel that "I understand the need for co-creation, but honestly it's not going well"

Toshiki Nishiyama
Professor, Tokyo City University, PhD (Government and Media)


Born on March 29, 1976 in Akabane, Kita-ku, Tokyo. Completed the Master's and Doctoral programs at the Keio University Faculty of Policy Management and the Graduate School of Media and Governance. Obtained his PhD in Media and Governance in March 2003. After serving as a special lecturer at the Keio University Graduate School of Media and Governance, a special associate professor at the Keio University School of Medicine, and a special associate professor at the Keio University Graduate School of System Design and Management, he became an associate professor at the Tokyo City University Faculty of Urban Life Studies on April 1, 2015, and will become a professor at the same university on April 1, 2025.

He has also served for many years as a visiting researcher at the Regional Development Research Institute, a general incorporated foundation under the jurisdiction of the Ministry of Land, Infrastructure, Transport and Tourism, where he has practically researched and proposed ways to combine universal design and eco-design (design with low environmental impact) at both universities and think tanks. He is also one of the few researchers knowledgeable about public transport, particularly methods for revitalizing route buses. He also has extensive experience as an advisor to local government regional transport planning departments and bus companies. As a specialist in universal design, he is also well-versed in social survey methods for ascertaining people's needs.

He also holds important positions in academic societies, including as a director of the Japan Telework Society and a council member of the Human Interface Society. He is a member of the Japan Academy of Nursing Technology.

Publications: Introduction to Data Collection and Analysis: Techniques for Effectively Understanding Society (Keio University Press, 2013), Universal Design Handbook (translated, Maruzen, 2003), etc.

Kentaro Kao
Representative Director of ADDRIVE Inc., Representative Director of the General Incorporated Association Tsunagaru 30jin

Originally from Fukuoka Prefecture, he moved to Tokyo alone after high school. After graduating from the Faculty of Environment and Information Studies at Keio University, he worked in sales at a telecommunications company before going freelance in 2005, where he was involved in PR planning for NPOs. In 2013, he helped create a forum for dialogue between local governments (national, prefectural, and municipal) and citizens regarding the construction of a massive seawall in Tohoku, which led him to join Future Sessions Inc. in 2015. In 2016, he was involved in the launch and management of "30 People Connecting Shibuya," and in 2019, he joined Slow Innovation Inc., where he was responsible for the nationwide expansion and management of the program to Yokohama, Nagoya, and other locations. In 2022, he founded the general incorporated association Connecting 30 People, serving as its representative director. In 2023, he founded ADDRIVE Inc., seeking to further the potential of "Connecting 30 People."

Yoshihisa Shimamoto


He is a director of the Tsunagaru 30-nin general incorporated association. He joined Nihon Unisys (now BIPROGY) in 2000 and worked in account sales and service planning. In 2018, he was transferred to the Corporate Planning Department. With the goal of realizing a sustainable growth cycle by solving social issues through business, he promoted experimental projects and met the "Tsunagaru 30-nin." He is currently engaged in new business development aimed at realizing a circular economy, while also opening his own practice as a small and medium-sized enterprise management consultant in 2023. He is currently working part-time while serving as a director of the Tsunagaru 30-nin general incorporated association.

【ABOUT SHIBUYA QWS】
SHIBUYA SCRAMBLE SQUARE opened on November 1, 2019, directly connected to and above Shibuya Station. SHIBUYA QWS (hereinafter QWS) is a members-only facility located on the 15th floor. With the concept of "Not just asking, not just meeting, not just creating, but changing the world," the facility aims to create a movement that leads to unknown value by intersecting the [questions] of players with diverse backgrounds.
https://shibuya-qws.com/

[Regarding the content of your responses that includes personal information]
The personal information you provide will be managed in accordance with SHIBUYA SCRAMBLE SQUARE, Ltd.'s personal information management regulations, and will be disposed of in an appropriate manner after use.
https://shibuya-qws.com/privacy-policy

[About the information listed for this event]
Information regarding speakers and the program will be updated as changes or additional decisions are made.

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