Source: Peatix

Marketing, planning, social media, internal communications... For everyone who struggles with "choosing the right words"!
We deliver countless words to others every day. However, do you ever find yourself struggling to come up with the right words when you try to write, or feeling like your words aren't resonating with anyone? The reason you can't write as you intended might lie in your "preparation" before you start writing.

The navigator for this event is Aya Yanai, a freelance writer who has interviewed over 150 people. This time, we will focus on two perspectives that form the foundation for writing.

In the first half, you will learn interviewing techniques to bring out the unique qualities and charm of the person in front of you. In the second half, you will explore the perspective of "reader identification" to identify and articulate the benefits and values that readers seek.

Through practical exercises, you'll experience two approaches—"interviewing" and "considering the target audience"—and transform your words into something that truly "gets across"!

*This writing lab will have some changes from the one held previously. Also, since it will be conducted in a discussion format, even those who participated last time will be able to gain new insights.

Recommended for people like this!

Those who are unsure of "who they should be writing for" and lack confidence in their word choice.
For those who want to know how to extract "impactful words" from interviews and hearings.
For those in charge of internal communications or social media who want to communicate with a greater sense of passion.
 

Flow of the day

1. Introduction
2. Practical Workshop ①: Find what makes the other person unique and create an introductory text!
3. Lecture Part 1: The Process Necessary for Writing – Tips for Gathering Materials
4. Lecture Part 2: The words used and the content conveyed (selected) will vary depending on the "reader".
5. Practical Workshop ②: Let's create a concept and a catchy slogan using common materials!
6. Summary

Date and time
Wednesday, July 29, 2026 19:00-21:00
*Doors open at 18:45
*There will be an optional social gathering for about 30 minutes after the event ends.

Venue
SK Word Co., Ltd. TOKYO BRANCH
1-23-21 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan (SHIBUYA CAST 2F)

Entry fee
Free

Notes
If you wish to use a PC during the writing session, please bring it with you (you can also participate by writing only). Writing materials will be provided at the venue.
Please contact us via message if you will be late or need to cancel.

Navigator

Aya Yanai (Freelance writer/producer)
After graduating from university, she lived alone in Taiwan, and upon returning to Japan, she self-taught herself web marketing and created a beauty website (50,000 monthly page views). In 2021, she debuted as an interview writer and has since interviewed over 150 people. Through her interviews with people who are seriously confronting their lives, she began to explore ways to support them more closely, and in the process, she encountered the profession of "producer," becoming a first-generation student of "Kawahara Takumi's School" in 2024. Currently, she is also striving as a producer who supports "serious" people with the power of words.