Source: Peatix

What is true richness in life?
In today's world, where population decline, a declining birthrate and an aging population, and global political instability are accelerating, a society that relies on endless economic growth is reaching its limits. Rather than a lifestyle based on mass production and consumption, we need to think about the shape of an economy that truly serves the people.

In August 2025, SHIBUYA QWS launched the SHIBUYA Co-Creation Lab for Living Innovation (commonly known as Linn SHIBUYA), a co-creation project that brings together companies, universities, and local governments across sectors to consider the future of increasingly complex lifestyles and housing, and to create projects that will envision and implement new ways of living.

Linn SHIBUYA is a co-creation research and practice institute that explores the question "What is wealth?" through collaboration with people, companies, universities, and local governments, and seeks to discover new ways of living and the joy of living. It transcends organizational divisions and economic boundaries, and depicts new wealth from multifaceted and emotional perspectives, such as connections with nature, spiritual richness, the warmth of the community, and deep connections with people.

This event will feature an open talk session on the theme of "The future of lifestyles and housing stemming from industry-government-academia collaboration," featuring Ikuhide Nakayama, the theme owner for the first phase of the Linn Co-Creation Program and working on "Practicing design by government organizations," Kota Minamisawa, who is involved in the research, development, and social implementation of embodied media that shares, creates, and expands physical experiences, Yoshito Ando, who is in charge of new business development at Nissan, and Yukinobu Yokota, an expert in innovation creation and new business development.

The event will be divided into two parts: a public session in the first half and a workshop for participants only in the second half. In the public session, there will be an overview of the project and a themed talk session to discuss future possibilities for living. In the second half, there will be a workshop for participants of the Linn Co-Creatin Program (limited to program participants; general participants are welcome to observe).

▼Project details

Date and time: Wednesday, September 4th 18:30~20:00 (doors open from 18:00)
Venue: SHIBUYA QWS Scramble Hall
Participation fee:
Participation in the first half of the open theme talk session: Free
Workshop: Limited to existing Linn Co-Creating Program participants; general participants can observe
Capacity: Approximately 100 people
Sponsor: SHIBUYA QWS Innovation Council (SQI Council)
Planning and management: SHIBUYA Co-Creation Lab for Living Innovation (Linn)/ADDReC Co., Ltd.

▼Timeline

18:30~20:00 (1.5 hours): Open session
18:00-18:30 | Reception begins and doors open
18:30-18:45 | Greetings
Director of SHIBUYA QWS Yukio Nomura
18:45-20:00 (approx. 75 minutes) | Linn Open Session: "The Future of Living and Housing, Triggered by Industry-Government-Academia Collaboration"
Speakers: Ikuhide Nakayama, Kota Minamizawa, Yoshito Ando, and Yukinobu Yokota

▼Guest and speaker introductions

Sachio Nomura
SHIBUYA SCRAMBLE SQUARE Co., Ltd. Sales Division Manager / SHIBUYA QWS Executive Director / SHIBUYA QWS Innovation Council Steering Committee Chairman

In 2001, he joined Tokyu Corporation, where he was in charge of finance in the Finance Department. In 2010, he was seconded to Tokyu Department Stores, where he was also in charge of finance in the Management Office. In 2014, he returned to work and was in charge of planning and development as the project manager for SHIBUYA SCRAMBLE SQUARE in the Urban Development Business Headquarters Shibuya Development and Business Department. In 2018, he was seconded to SHIBUYA SCRAMBLE SQUARE Corporation, where he continues to be in charge of the current project. He is currently aiming to create new social value from the unique Shibuya community at "SHIBUYA QWS."

Yukinobu Yokota
i.school Executive Fellow
Part-time lecturer at Waseda Business School
Innovation Director, ADDReC
He is an expert in innovation creation and new business development. He has consistently supported companies in creating new businesses, building organizations, and developing human resources for the sustainable growth of society. After graduating from the master's course at Kyushu University Graduate School in 2006, he started his career as a management consultant at Nomura Research Institute. In 2011, he founded the innovation consulting firm i.lab, and in addition to managing the company as its representative director, he has been involved as a consultant in over 100 new business and organizational reform projects, mainly for major companies. His strengths are in new business creation, business design, future insight, and brand strategy. In the field of education and research, he served as director of the innovation human resources development program at the University of Tokyo i.school for 10 years, and taught innovation management-related subjects at Waseda Business School. He has also focused on developing the next generation of innovation human resources, utilizing his practical knowledge from both academia and industry. His book "INNOVATION PATH - How to proceed with innovation projects that produce results" (Nikkei BP, 2016) has been published in Japan, China, and Taiwan. As an inventor, he has applied for and registered a total of 60 patents (45 domestic and 15 international). His inventions are diverse and include water treatment technology, skin and bio-measurement technology, voice control technology, and logistics technology.

Kouta Minamizawa
Professor, Graduate School of Media Design, Keio University (KMD)
Japan Science and Technology Agency Moonshot Research and Development Program, Goal 1 Project Manager
He graduated from the Department of Mathematical Engineering, Faculty of Engineering, The University of Tokyo in 2005, and completed his doctoral studies at the Graduate School of Information Science and Technology, University of Tokyo, in 2010, receiving his PhD in Information Science and Technology. He presides over the KMD Embodied Media Project, and is promoting research and development and social implementation of embodied media that allows for the sharing, creation, and expansion of physical experiences, as well as the dissemination and promotion of haptic design through the Haptic Design Project. He is also a member of the Young Academy of the Science Council of Japan and a technical advisor to Telexistence Inc.

Ikuei Nakayama
Associate Professor, College of Business Administration, Ritsumeikan University
Member of the Committee for Establishment of the College of Design and Art and the Graduate School of Design and Art, Ritsumeikan University
Co-founder/Managing Partner of KFu LLC
Born in Nagahama, Shiga Prefecture. After graduating from university, he worked for Toyota Motor Corporation, a consulting company, and as a staff member at the University of Tokyo i.school, before moving his base of operations to Nagahama, Shiga Prefecture in 2017. As a project manager at kei-fu LLC, he mainly collaborates with government agencies and historic organizations. He is also involved in public-private foresight practices at a think tank. His research focuses on the theme of "Practicing design by government organizations." His publications include "Administration x Design Practice Guide: An Introduction to Collaborative Design for Public-Private Partnerships" (BNN). He completed his doctoral studies in design at the Kyoto Institute of Technology Graduate School, and holds a PhD (Academic). He is an advisor to the Ministry of Internal Affairs and Communications for creating regional power. He is a social educator (Shimane University).

Yoshito Ando
Nissan Motor Co., Ltd. Corporate Strategy Division, Corporate Business Development Department
Senior Manager
Ambitious Time Project Leader
A project leader specializing in the creation and realization of unprecedented 0→1 product/service/business plans across a wide range of industries, including home appliances, communications, IoT, and automobiles. His style simultaneously considers ideas, business, technical feasibility, and partner negotiations. He has created over 700 plans, from toys to automobiles and medical devices, and built businesses worth over 40 billion yen. After graduating from the Department of Electrical and Electronic Engineering at Tokushima University, he continued to take on challenges for over 22 years, including four years at a general home appliance manufacturer, 11 years at SoftBank, and seven years at Nissan Motor Co., Ltd. He spent four years as a Silicon Valley resident, co-creating with startups around the world. As a side job, he launched three startups in Japan and overseas. At Nissan Motor Co., he launched Charging+, Travel Trigger, in-car games, and Ambitious Time from scratch, with an eye toward the era of autonomous driving and SDV, and is vigorously promoting their implementation in the market.

Venue