On June 29th, just one month before the full-scale opening of Shibuya's new landmark, Shibuya Sakura Stage, a pre-event themed around connections between people, "MABLs Presents 404 Sakura Connect Fes," will be held.

Based on the concept of "A fun town to explore and walk around," the facility aims to be a new, next-generation landmark for Shibuya, with a variety of facilities rooted in people's lives, learning, and play. Aiming to become a creative space where people visiting for various purposes can connect with each other and generate new relationships and ideas, the event will be planned, managed, and hosted by "404 Not Found," a creator support facility to be built on the 4th floor of Shibuya Sakura Stage. Creators, artists, companies, and organizations will set up their own booths, sell their own works, food, and products, and hold talk sessions and social gatherings to communicate the concept of the space in advance, as well as promote interaction between visitors before the full opening.

In addition, the event will also serve as a promotion for Tokyu Real Estate's social media app "MABLs," and will utilise "MABLs" to host an event that will enable creators and visitors to connect with each other and create new value.

Outline

[Connecting Talk Sessions Lineup]
12:00-12:45
A future where music, anime, and games cross borders
Speakers: ABC Animation, Shibuya Asobiba Production Committee Directors Masahiko Murakami, Hayaho Matsukura, Akihiro Shoji

13:00-13:45
People we want to connect with (FOOD edition)
Speakers: Hakusan Ko (Aged Sushi Man), Narusawa Rie ("Meshikue LV34" owner, food producer), Yukimachi Yoshiki (Takeno Shuzo), Nakajima Kentaro (Countryside Living), Shibuya Asobiba Production Committee Director Ogawa Hirozumi, Murakami Masahiko

15:00-15:45 
The Future of Games and Art
Speakers: Takashi Kawakami (CEO of Universal Ad Network), Daichi Nakagawa (artbit, critic/editor, deputy editor of critical magazine "PLANETS"), Yasuyuki Toyokawa (artbit, Hotel Anteroom Kyoto), Takeshi Ishikawa, Director and Auditor of Shibuya Asobiba Production Committee, Eri Oda

16:00-16:45
People we want to connect with (artists)
Speakers: Takashi Uenishi (Performing Artist), Tyler (Fashion Designer), Shibuya Asobiba Production Committee Directors and Auditors Hirozumi Ogawa, Hayaho Matsukura, Eri Oda

17:00-18:00
The future of XR and movies
Speakers: Shinichiro Ueda (film director), Nobuhiko Watanabe (COO of STYLY Inc.), Shibuya Asobiba Production Committee Directors and Auditors Takeshi Ishikawa, Masahiko Murakami, and Eri Oda

[Super Networking Event] 18:15-21:00
While enjoying light meals and drinks, participants will have the opportunity to interact with visitors and exhibitors through relay interviews. To participate in the networking event, participants must download the MABLs app.

[Booth Exhibitor]
・MABLs: A booth introducing the appeal and useful information of the Shibuya Ward-exclusive SNS app "MABLs."
・Harvest Valley LLC (analog games): Experience the new games "Divey!" and "Space Investors."
- Indie Freaks (game distribution team): Sells indie game merchandise and exhibits games that are currently being supported.
・Tyler (Fashion Designer): Opens a one-day only remake shop using second-hand clothes.
・STYLY (Real Metaverse Platform): Experience Apple Vision Pro.
・Kibidango x GOROman: A gadget experience corner and a real crowdfunding booth will be set up.
・FAT-COLLECTION (NFT platform for contemporary art): Digitizes and exhibits contemporary art works.
・art bit (game x art exhibition project): A temporary booth for the contemporary art x indie game exhibition "art bit #4."
・Tokyo Masala Club (Project to create India in Japan): Sells Indian bread analog games, craft milk chai, and Indian goods.

[FOOD Exhibitor]
Todaka Shokudo: Limited edition bento "Brown bento is delicious" (limited to 40 meals, 3,500 yen).
Yorozu Matured Sushi: Selling the limited edition bento "Hanare no Bara Chirashi" (limited to 20 meals, 3,300 yen).
Country Living Nakajima Kentaro: Gibier products (roasted venison, smoked venison)
Takeno Sake Brewery: Sake tasting
Tamanohikari: Sparkling sake tasting and sales
Chai brand "Indian Dairy": Iced Chai
THANKs BREAD and COFFEE: Coffee, small breads, sweets

Venue