A large-scale soccer support event will begin on June 11th at the Shibuya complex "MIYASHITA PARK" to coincide with the start of the FIFA World Cup 2026. Mitsui Fudosan, the Japan Football Association (JFA), and Adidas Japan will each be holding related events, transforming the entire facility into a soccer-themed wonderland.

The entire facility is transformed into "Miya Stadium," and a figure of manager Moriyasu is also on display.

Mitsui Fudosan will host "MIYASHITA STADIUM presented by Mitsui Fudosan (Miyasta)" from June 11th to 28th. The exterior and interior decorations of the facility will be changed to match the theme of the Japanese national soccer team, creating a space that resembles a soccer stadium throughout MIYASHITA PARK.

会期中は「ミヤスタ」と銘打ち、施設全体をサッカースタジアムに見立てた外観ラッピングなど、空間演出を実施する

During the event, a photo spot will be set up featuring a life-size figure of Japan national team manager Hajime Moriyasu. The figure will recreate the "Moriyasu Memo," a record of him taking notes during matches, allowing visitors to take commemorative photos alongside the manager.

「メモを取る」森保監督の等身大フィギュアが登場！

6月21日には、屋上芝生ひろばで日本代表対チュニジア代表戦のパブリックビューイングを実施。大型モニターで試合を上映し、元日本代表の稲本潤一さんらゲストに迎える。日曜日13時キックオフのチュニジア戦は、週末の昼間という観戦しやすい日程でもあり、渋谷のスポーツバーやパブリックビューイング会場では、多くのサポーターが集まることが予想される。日本代表の躍進への期待が高まる中、渋谷の街も再び“青一色”の熱気に包まれるか、注目が集まる。MIYASHITA PARKでの参加は無料だが、事前申し込みが必要となる。

AR・MR・XR技術を融合させた、次世代型ファンエンゲージメント体験を展開する

また、北1階の複合型エンターテインメント施設「or（オア）」では、5月29日から7月20日まで、没入型応援イベント「SAMURAI BLUE 3D EXPERIENCE」を開催。巨大LED空間で上映される3Dコンテンツでは、SAMURAI BLUEの選手たちや監督がまるで観客の目の前に現れるかのような立体映像や空間演出を通じて、日本代表の世界観を体感できる。VIPチケット平日＝8000円、土日祝＝10000円、一般平日＝3900円、土日祝＝4500円。

The "SAMURAI BLUE Festival" will create a supportive atmosphere.

The Japan Football Association (JFA) will simultaneously hold the "SAMURAI BLUE Festival" at the rooftop lawn area of MIYASHITA PARK.

The venue will feature displays of lanterns made by fans and sponsoring companies, as well as interactive booths inspired by summer festivals and fairs. There will also be exhibits and novelty giveaways from partner companies, and a photo spot featuring "JI BLUE," the official ambassadors for the Japanese national soccer team.

初日6/11（木）夜から応援提灯が展示し、SAMURAI BLUEのチームカラーである青色一色に染まる

The food truck will be selling original menu items themed around "blue," the team color of the Japanese national team. The "JFA POP UP STORE" will also be set up in the atrium on the second floor south side, selling Japanese national team merchandise and other items.

This event aims to create a new wave of excitement in Shibuya, serving not only as a football viewing experience but also as a "football-themed summer festival" that families and tourists can enjoy.

Adidas to hold 3v3 tournament on specially constructed pitch

Adidas Japan will be hosting a limited-time football park, "adidas PLAY FREE PARK," at the multi-purpose sports facility on the 4th floor of Miyashita Park.

A specially constructed pitch will host a 3-on-3 tournament open to the public, "3VS3 FOOTBALL." Participants will compete in fierce matches for the chance to challenge a special team comprised of active J.League players.

On June 14th, a special event called "PLAY FREE SHOW" will be held, which will combine sports, music, and street culture. In addition, an interactive content area called "FOOTBALL ARCADE," equipped with an original photo booth called "adiFOTO," will be permanently installed.

The event will also feature live performances by popular artists, showcasing Shibuya's unique culture, encompassing music, fashion, and more, all centered around soccer.

Additionally, a limited-time "adidas FIFA World Cup Store “PLAY FREE STORE”" will open on the first floor in "Park in Park." It will sell uniforms and related goods of the Japanese national team and other national teams, and will also feature displays of past official match balls and talk events.

4月にリニューアルしたアディダス旗艦店 「アディダス ブランド フラッグシップ ストア MIYASHITA PARK」では、「FIFAワールドカップ 2026」に向け、サッカー日本代表のほか、各国代表チームのユニフォームやファンウェアを豊富にラインアップする

A series of events coinciding with the start of the World Cup will transform MIYASHITA PARK into a major hub where people can enjoy football culture through watching matches, experiencing events, shopping, and dining. It is expected to become a new "holy site" for domestic and international supporters and tourists visiting Shibuya to cheer on the Japanese national team, and to drive the excitement throughout the tournament.

Venue