Source: Peatix

Shibuya Web3 University -Season 2- 9th Real Event (40th event overall)
"Web3 x End-of-Life Planning" — Now is the time to redesign the infrastructure for death.
*This event is in-person only (no online streaming)

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Have you ever thought about your own death?
"It's too early," "I don't want to think about it"—
That feeling is probably natural.
But now, Japan's social infrastructure surrounding death is quietly, but surely, beginning to unravel.

• The problem of opaque funeral costs and unscrupulous funeral homes.
Unheard graves, increasing number of people closing down their family graves.
- The expansion of a disconnected society and the disappearance of individual records
- Anxiety among the elderly who feel they "cannot die in peace."

This is not a "problem of the elderly."
This is a reality that everyone will inevitably face someday.

And now, technology is poised to open up new possibilities.
Digitalization of graves, perpetuation of records using blockchain,

The legacy of "living evidence" through Web3.
But the question is simple.
Can technology truly solve the problem of death?
What are the things that need to be solved, and yet cannot be solved?
Who will redesign this "infrastructure of death"?

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■ About this event

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This event is not a technology study group.
A practitioner who has continuously faced the "scene of death" as the fifth generation of the funeral business,
A business executive is applying blockchain and Web3 to a new field called "grave tech,"
They will discuss the realities they see from their respective locations and the current state of their challenges.

And on that day, it won't end with just passively "listening."

Designed for real-time participation using Mentimeter,
We will create an environment where everyone in the venue can consider it as their own personal matter.

"Are you leaving your own death to someone else?"

I hope today will be the starting point for confronting that question.

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■ Flow of the day

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17:00 Doors open
18:00-18:10 Opening
Introductory question: "Have you ever thought about your own death?"
(Real-time response via Mentimeter)

18:10-18:30 Session by Yusuke Wada
"What can be seen from the scene of death: Challenges and redesign of end-of-life planning"

18:30-18:50 Session by Tetsuo Fujisawa
"The Challenge of Cemetery Tech: Preserving the Legacy of Life for the Future with Web3"

18:50-19:35 Panel Discussion
"Can death be averted with technology?"
-- We'll delve deeper into this topic, incorporating questions from the audience.

19:35-19:45 Closing
・ Commemorative photo

19:45-20:30 Networking

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■ Recommended for these people

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✓ For those interested in end-of-life planning, inheritance, and memorial services.
✓ Those interested in the social implementation of Web3 and blockchain.
✓ For those who want to understand social issues from their core.
✓ Individuals involved in new business development and innovation
✓ For those who want to think about "death" or "the end of life" as something that concerns them personally.
✓ For those taking the Create course or SGX Professional Program at Shibuya Web3 University

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■ Event details

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[Date and time] May 20, 2026 (Wednesday) 18:00-20:30 (doors open 17:00)
*Entry is not permitted after 19:30.
[Venue] SHIBUYA SCRAMBLE SQUARE 45th floor, WeWork
[Address] 2-24-12 Shibuya, Shibuya-ku, Tokyo (directly connected to Shibuya Station)
[Capacity] 100 people (participation approval required)
[Participation Fee] Free
[Items to bring] 1 business card

Drinks available (2 types of craft beer, coffee, tea)
*Drinks are self-service. No food is provided.

Note: This event is by participation approval system. Approved participants will receive an email with instructions on how to gain entry to the email address they provided during registration, starting one week before the event. Please be careful not to enter your email address incorrectly, as you will not be able to enter the venue. If the email cannot be delivered, we may contact you via Peatix message. As this event is being held in a space with limited capacity, please be sure to contact us via Peatix message at least two days in advance if you need to cancel.

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■ Speakers

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Yusuke Wada
YEEY Co., Ltd. Representative Director
Born in Chigasaki City, Kanagawa Prefecture. Graduated from Boston University's School of Engineering. His family runs a funeral business that has been in operation since the late Edo period, and he is the fifth generation. After working as a development engineer at a precision equipment manufacturer, he now leads YEEY Co., Ltd., which started as a company that creates "memorial portraits." He has served as Vice Chairman of the Japan Funeral Culture Society and Chairman of the IT Committee of the Foreign Correspondents' Club of Japan. He advocates for "Reforming the Way We Die®" and "Travel Designer®," and continues to explore new ways of end-of-life planning through the fusion of technology and perspectives on life and death. He has been involved with AI since 1985 (during his university years) and is active in the field of generative AI development. His motto is "Reconstructing a society that confronts death by utilizing technology."

https://yey.co.jp
https://jFuneral.com
https://yeyshonan.com
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Tetsuo Fujisawa
Smart Senior Co., Ltd. Representative Director
Born in Niigata Prefecture, he graduated from the University of Southern California (USC). After working at IBM and Hitachi, he held executive positions at several IT companies listed on the Tokyo Stock Exchange. In 2019, he focused on the potential of blockchain, Web3, and NFTs and founded Smart Senior Co., Ltd. Applying technology to the field of "end-of-life planning and memorial services," he develops and sells "grave tech" products that promote the digitalization of graves and RWA (Real-Wallet Assets). Aiming to create a society where everyone can end their lives with peace of mind, and where the elderly do not have to worry about graves, he is building a system that connects the evidence of people's lives and the history of their ancestors to the future using Web3 and blockchain technology.

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■ Important matters
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[Regarding participation approval]
This event requires approval to participate. Approved participants will receive an "approval email with entry instructions" one week prior to the event.

【Cancellation policy】
Due to limited seating, if you need to cancel, please contact us via Peatix message at least two days in advance.

【Notes】
・Please be careful not to make any mistakes when entering your email address.
・Application deadline: 9:00 PM the day before the event
・Photography is allowed at the venue
The event was photographed for publicity purposes.
・On the day of the event, admission is until 7:30 PM. Please arrive by then.

Shibuya Web3 University
https://www.shibuyaweb3univ.com/

Venue