渋谷駅東口地下広場内の「UPLIGHT COFFEE（アップライトカフェ）」で11月21日と22日の2日間にわたり、世界的フォトグラファーのレスリー・キーさんによるフォトイベント「GOOD アガる PHOTO EVENT」が開催された。一般参加者を対象に行われた同イベントには、2日間で約210組が参加し、会場は終始にぎわいを見せた。

This event is planned in conjunction with the third installment of Tokyu's new visual commercial, "GOOD Uplifting SHIBUYA NAVI," which began airing on November 17th. In this commercial series, actress Riisa Naka serves as the navigator, introducing Tokyu's pedestrian flow improvement efforts and city events in a pixel art-style worldview. The first installment was released in July this year and has been viewed more than 11 million times on the official YouTube channel. It has also been widely used around town on posters, signage, and Tokyu bus wrapping, attracting attention.

シンガポール出身で東京を拠点に活動するフォトグラファー、レスリー・キーさん

For this photo event, Leslie Kee, who has worked on numerous projects for fashion magazines and advertisements, will be taking photos of the exciting moments of general visitors under professional lighting and direction. Regarding the appointment of a top photographer, Tokyu's Aya Niizato, who is in charge of planning, said, "Leslie, who was in charge of the visual photography for the first three installments, made a counterproposal saying, 'It would definitely be fun to invite the general public to a photo event in Shibuya!'"

The photo shoot was free and mainly open to users who applied in advance through the "SHIBUYA TOQ pass" app. The photo space set up in front of the cafe was visited by a variety of people, including office workers on their way home from work and groups of friends. Some people were seen feeling embarrassed, saying, "I'm embarrassed to be seen by everyone," but Leslie's cheerful words gradually eased their tension, and they began to smile and pose under the light.

撮影後にはモニターをのぞき込み、「こんな表情してたんだ」「カッコいい！」と歓声が上がる場面も。東急公式Instagramをフォローすると、SNSへの投稿に適した5点の撮影データをその場で受け取ることができる。

まるでスターやモデルになったような特別な体験に、参加者からは好評の声が多く聞かれた。

フォトイベントに参加したローズマットさん

Also on the first day, Matt, a model and talent who is close friends with Leslie, also participated in the event and enjoyed the photo shoot.

As redevelopment progresses around Shibuya Station, plazas that generate foot traffic are being utilized, and Tokyu is strengthening measures to make everyday life in the city more enjoyable, with the keyword "GOOD Up Up." This photo event, linked to commercials and posters, is positioned as a place to "allow people to experience the city's efforts." Niizato expressed his hopes, saying, "Whether you're familiar with Shibuya or not, I hope that when you come to Shibuya, you'll have an exciting and exciting experience, and that it will make you want to come back."

The new visual posters will be displayed across the entire underground plaza at the east exit of Shibuya Station from November 17th to 30th, and the entire plaza will be enveloped in the new worldview. Many people who participated in the photo shoot were seen smiling, and it seems that it was literally an "excitement-boosting" experience.

Venue

Interviews and writing

Editorial Department: Takashi Fujii

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.