A city is not complete through redevelopment alone. The "charm of a city" is nurtured only when human activity, the circulation of revenue, and the dissemination of culture intertwine. In this special feature, we focus on the activities of Shibuya Station Area Management, which supports urban development in Shibuya as the "behind-the-scenes work" of the city. We will analyze the overall picture of Area Management from multiple perspectives, including the organization's history, the structure of its advertising business, cleaning activities, events that create vibrancy, and the creation of public spaces through art.

SPECIALFeature

The Power to Nurture Shibuya: Area Management Mechanisms and Challenges

CONTENTS

INTERVIEW

Yoichiro Sakai | Representative Director, Shibuya Station Area Management Association

Creating an urban platform where Shibuya's unique culture naturally emerges.

2026-03-18

ADVERTISING

Shibuya's "Sustainable" Urban Management Model

Station-front advertising, utilizing public spaces, contributes to the operating costs that support the Shibuya area.

2026-03-18

ART

Art on temporary construction fence at Shibuya Station

Akita dogs and other "symbols of Shibuya" as depicted by Kosuke Ota

2026-02-20